Propolis CMOs in Profile

Leadership in Marketing – Simon Edward, CMO of IBM, UK&I

Watch IBM marketing boss Simon Edward give his take on what it takes to become a great marketing leader.

How do you transition from a marketing professional or executive to a marketing manager or leader? And if you’ve already made the jump what are the skills and attributes that are needed by marketeers to sustain and succeed in that role?

In these three videos Simon Edward, chief marketing officer (CMO) for UK and Ireland at IBM, covers these key areas which underpin successful marketing careers:

– How to become a successful marketing leader – including what to do in the first 30 days as a new marketing leader and how to build and nurture great marketing teams

– How focus and workload are the two key challenges currently facing marketing leaders

– The importance of building peer-to-peer networks to learn and crowd-source ideas

– What the key trends are in marketing that marketing leaders need to be on top to thrive and to future proof for future success

The full video interview with Simon is available on Propolis, B2B Marketing’s community intelligence platform that enables B2B marketers to enhance strategy, build a world-class marketing function and deliver tangible ROI. Explore Propolis via the link below.

Watch part 1 of 3 of the IBM CMOs in profile interview:



The Propolis “CMOs in profile” are insight-packed video interviews with Chief Marketing Officers from some of B2B’s biggest and most innovative organisations. Each full-length interview is exclusively available to Propolis members.

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