Best Practice Briefings

Navigating the Future of Work

Hosted by Propolis Data Expert Tony Lamb

Learn how to create and manage high-preforming hybrid teams.

During the pandemic the world of work changed for everyone, but three and half years on, what does the future of hybrid working look like?

Stanford University Professor Nick Bloom in the Summer predicted a WFH Nike swoosh, with an initial post-pandemic drop, followed by its current stabilization and then a future long-run surge. The numbers support this prediction; employees working in a hybrid manner have increased over the past year, while those working exclusively from home or the office have decreased.

Employees now expect flexibility and work-life balance, and technology has enabled collaboration across distances, facilitating productive work from various locations.

The reality is that most organizations hastily implemented hybrid work practices in 2020, and many traditional management strategies are not well-suited to the hybrid world. Patchwork approaches have limited the effectiveness of leadership strategies, and technology to support successful hybrid work is still being fully implemented.

In this briefing, we’ll explore the latest research on this topic, examine the benefits and challenges, and then explore 5 best practices to help you excel in this dynamic work environment.

Propolis Best Practice Briefings are focused on helping you learn a new skill or address a particular common challenge with practical and actionable insights to build on your skill set.


This is one of eight virtual Best Practice Briefings produced every quarter by the Propolis Experts, each designed to build on team skill sets or address a common challenge through key practical guidance. The full set of Best Practice Briefings is available exclusively to Propolis members.

Tony Lamb

Data and Insight Expert

Tony Lamb is a senior data leader with over 25 years of experience building high-performance data functions for large corporations, B2B marketing service companies, and SME businesses. He formed his own data consultancy in 2001 and has diverse experience working with C-Level sponsors and senior leadership teams to build bottom-up data strategies that deliver business value. Tony is a Director of Nua Training and a conference speaker specializing in data strategy and master data management. He was also previously the Chair of the DMA Data Council.

Tony is data and insight expert on Propolis, B2B Marketing’s community intelligence platform that enables B2B marketers to enhance strategy, build a world-class marketing function and deliver tangible ROI. Learn more about Propolis via the Link below.

Join the global community for B2B Marketing leaders

Propolis offers vital intelligence, expertise, and solutions to help you make informed, data-driven decisions on your strategic position, prove your ROI and empower your teams to be more innovative, more efficient and drive greater results.

This website uses cookies to ensure you get the best experience on your website. Read more about cookies policy.