Data management is crucial for creating an environment where data can be useful across the entire organization. However recent research from Boldspace found that a majority (60%) of marketing and communications leaders cannot easily access the data they need across the core areas of their remit.
Managing data is a labor-intensive activity: It involves cleaning, extracting, integrating, cataloging, labeling, and organizing data, and defining and performing the many data-related tasks that often lead to frustration, and a costly hindrance to releasing the value hidden in the data itself
Artificial intelligence (AI) has an ace card to play in this field. In this briefing, we will explore the profound impact AI is having on data management and analytics, highlighting the key advancements and benefits it brings to marketers.
So to discuss this topic, and provide a range of experiences, here are our Panellists:
- Tony Lamb, Data Channel Expert, Propolis (moderator)
- Guy Davis, Owner, Lean Data
- Jefferson Lynch, CEO, Red Olive
- Barry Marks, Master Data Consultant/ Sales & Marketing SME, Dun & Bradstreet
Propolis Best Practice Briefings are focused on helping you learn a new skill or address a particular common challenge with practical and actionable insights to build on your skill set.
This is one of eight virtual Best Practice Briefings produced every quarter by the Propolis Experts, each designed to build on team skill sets or address a common challenge through key practical guidance. The full set of Best Practice Briefings is available exclusively to Propolis members.