Stop the silos – Dan Swift on (finally) aligning your sales and marketing teams
Set the silos to one side, sales and marketing. On this week’s episode, Empire Selling’s CEO Dan Swift joins Katie Martell, co-host […]
Connecting the marketing dots with Zontee Hou
Media Volery LLC’s president and chief strategist, Zontee Hou, joins Katie Martell, co-host at Ignite USA, to discuss how to get your […]
How to measure PR with Champion Communications
Having a world-class PR programme is only one part of the story. If you really want to succeed, you need to know […]
Everything you need to know about digital marketing with Andy Crestodina
With over two decades at the helm of digital marketing innovation, it’s safe to say that Andy Crestodina knows his stuff. The […]
Creating structural and meaningful change with Rosie Guest
Another year, another International Women’s Day. What began as a celebration and championing of women’s rights has, for some, become distorted, amounting […]
The ‘Brave New World’ of AI with Paul Roetzer
The robots are taking over! The copywriter is dead! Long live ChatGPT! Yeah, yeah, yeah. We’ve heard it all before. Set aside […]
Jon Griffiths on B2B vs. B2C – Who dares wins
Ah yes, the great B2B vs. B2C debate. A tale as old as time. Corporate, stuffy B2B struggling to compete with her […]
How to make your account-based strategies more effective with Jon Russo
For this week’s guest Jon Russo, if one word defines success in 2023, it’s efficiency. He joins shenanigan-filled host Katie Martell (her […]
Unlocking PR as a sales enablement tool with Champion Communications
For guests Dom Monkhouse and Richard Cook, one thing’s for certain – if you’re not doing PR, you’re not driving the sales […]
Pam Didner on how you can better support sales
Where can you start on getting a full sales enablement function? How can marketers get to grips with what sales actually need? […]
Using PR to generate long-term growth with Champion Communications
We’ve heard it all before. It’s the age of the self-serve buyer – audiences don’t want to be sold to anymore and […]
Creativity, creativity, creativity – Creating a stand-out campaign with Russ Powell
Things are getting spooky on The B2B Marketing Podcast as Russ Powell, founder and MD at Sharper B2B, joins Lucy Gillman, deputy […]
