The customer journey has changed for good. Potential customers spend weeks, months or even years silently researching brands online. And even if they engage with your material, it doesn’t mean they’re ready to buy.
You need to know how to deliver the right content at the right time and in the right channels. In other words, focusing on the middle of the funnel – not the top.
- The importance of a buyer-journey-focused content marketing strategy
- How the middle of the funnel is broken, and why it needs to be fixed
- The dangers of not fixing the funnel
- How you can unstick the middle of the funnel