Tuesday, 19 September 2023 | 2:30 PM BST | Duration: 60 minutes | Online
Today’s marketers have more tools than ever to reach, engage and convert customer and prospects. For most of us, live events – the events we host and trade shows we attend – are key parts of our marketing mix. They drive awareness, create new leads and accelerate opportunities. So, how can we get the most out of them?
Join Cvent and B2B Marketing as we cover the many ways that you can maximise the impact of your live events. We’ll discuss the importance of an always-on event and marketing strategy that utilises personalised content programmes to offer year-round engagement and community building.
- Find out how you can engage your attendees and maximise your event content pre-, during and post-event.
- Understand how to use different event types in the buyer journey.
- Create a unified event programme that tells a story and helps build your community.
- Embrace technology at your live events to enhance the attendee experience and prove ROI with data captured.