Powering The Global B2B Marketing Community.

B2B Marketing delivers expert-led community intelligence, events, training and resources to help marketers realise their potential and maximise business performance.

The Marketing Vendor Spotlight Report for ABM

Explore the Comprehensive overview and deep-dive into account based marketing martech vendors

Learn how to make ABM central to your B2B marketing strategies

The challenge, the opportunity, and the “how-to”. The 2023 Propolis Community Sprint report examines the findings from the latest Propolis Community Sprint that happened in October.

The Propolis Community Index

A Radical Shift in B2B Marketing Metrics

Equip yourself with the right metrics to make more informed, data-driven decisions

Matrechopia 2024

Martechopia is where B2B digital marketers and marketing operations professionals learn how to use the rapid evolution of tech and AI to drive growth inside their organizations.

EXPLORE

Latest B2B Guides and Resources

Closing the marketing gap with TikTok’s B2BJade

Jade Tambini (AKA B2BJade on TikTok) talks about the changing buyer, and what this means for modern B2B marketers, as well as why TikTok might not be worth your time until you’ve got the basics down first.

Searching for future-proofed solutions for B2B marketers

By enhancing your data strategy, you can open up future-proofed solutions to valuing the impact of your marketing channels, allowing you to streamline your marketing to the most valued channels and customers.

How to unblock your pipeline and accelerate revenue

Helen explores why indecisiveness is blocking leads and how to overcome that, the type of content that pushes your customers down the funnel, why existing customers are just as important as new ones, and much more.

B2B Martech: The Marketing Leader’s Perspective

Discover how B2B marketing leaders are leveraging martech to drive success. Learn the key strategies and tactics to help you stay ahead of the competition.

B2B Marketing & Numentum: New strategic partnership

B2B Marketing and Numentum have announced a strategic partnership, to facilitate the cross-pollination of B2B go-to-market insights and best practices across both sides of the Atlantic.

ATTEND

Year-Round Events Dedicated to Informing, Inspiring
and Connecting B2B Marketers

Celebrating the best in B2B marketing from across the US

The Elevation Awards honour the most innovative, creative, and forward-thinking US marketers and their campaigns.

View 2023 winners

The future of B2B Marketing starts here

Ignite London is where the B2B marketing industry comes together to make invaluable connections, be inspired by B2B pioneers and game changers, and ensure they are at the top of their game.

Unlocking ABM-powered growth

The event where marketers meet and connect to get the ultimate inside track on ABM-powered growth. Take your account based marketing to new heights with a case study rich agenda delivered by the industry’s top experts.

Harness the evolution of technology to drive marketing performance

Martechopia is where B2B digital marketers and marketing operations professionals learn how to use the rapid evolution of tech and AI to leverage powerful data insights, enable effective collaboration, exploit the latest digital routes to market, and ultimately drive growth.

Book early bird tickets

International Campaigns

International B2B campaigns are notoriously complex. Not only do marketers have to navigate the range of obstacles that they face…

Learn more about the upcoming leader’s roundtable and register your interest below.

From cost-centre to growth-driver

This roundtable gathers B2B marketing leaders to have an open and honest conversation about the organisational set-ups, barriers and ways of working that stop them from being as effective.

LEARN

Upskill your Core B2B Marketing Competencies
Through our Case Study Rich, Outcome Led Training Courses

ABM Accreditation for Agencies

The best agency partners understand what good ABM looks like and the issues ABM-ers face in delivering it, while being clear on their own role in driving impact through account-based campaigns.

24 January – 14 February 2024 - 4pm GMT/ 11am ET/ 8am PT

Advanced ABM Practitioner Accreditation

Has your company recognised the importance of these top accounts? Learn how to create and execute best practice ABM plans that accelerate account-based growth with this comprehensive course.

1 February – 21 March 2024 - 4pm GMT/ 11am ET/ 8am PT

B2B Copywriting Training

Learn how to write with power and confidence for the five key formats in B2B to get maximum results. Master the art of impactful copywriting with our B2B-specialised course. From crafting compelling messages to providing objective feedback, our expert-led course will equip you with the skills to succeed as a B2B marketer.

14 - 15 February 2024 - 2pm - 5pm GMT / 9am - 12pm ET

Propolis Emerging Marketing Leaders Training

This programme is designed to complement your existing expertise in marketing with the skills, competences and behaviours you will need to become a marketing leader.

20-21 February 2024 - 2pm-5pm GMT / 9am-12pm ET

Deal-based Marketing Training

This course provides a practical overview of deal-based or pursuit marketing and how to implement it successfully from practitioners who have helped their companies to compete and win.

21 February – 13 March 2024 - 4pm GMT/ 11am ET/ 8am PT

Executive Engagement Training

This course explains how to build an effective executive engagement programme in seven practical steps, using best practice examples to bring the steps to life and inspire your own engagement strategy.

21 February – 13 March 2024 - 4pm GMT/ 11am ET/ 8am PT

ABM Essentials Training

Looking to take your marketing efforts to the next level? Account-Based Marketing (ABM) is a powerful strategy that can help organisations enhance client relationships, build their reputation, and ultimately drive growth in revenue and opportunities.