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See what’s working in B2B marketing. Then get help doing it.

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Get instant access to best practice in B2B marketing, as well as your place at the key industry events in the calendar. Different routes for client-side marketers, agencies and tech vendors.

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Routes for client-side marketers, agencies and tech vendors.

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Propolis

Expert guidance, practical tools and a community of B2B marketers.

What we offer

How Propolis helps B2B marketers

Expert guidance

For strategic support, an outside perspective and building capability across the team.

Expert-led advice and support, virtual and in-person
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Community and events

For peer perspective, shared learning and industry connection.

Conferences and awards
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Content and tools

For day-to-day support, faster answers and more confident execution.

The B2B Marketing content library
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20+ years

of B2B marketing intelligence behind every answer

What we do

One membership, everything a commercial marketer needs.

B2B Marketing is the industry's meeting place. We run the events your peers turn out for, create the content and benchmarks that mean something, and give you the spaces and tools you need to excel as a marketer.

What's happening in the market

Latest content

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Article

Global ABM Conference 2026: Turn Customer Value into Growth

Account-based marketing is no longer the preserve of large enterprises with dedicated teams and substantial budgets. As AI lowers the barriers to execution,…

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Article

B2B Brand Building: Why the Best Marketers Play the Long Game

B2B brand building has never been more important, and yet it has rarely felt more difficult to justify. Marketing leaders are under pressure to prove their v…

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Podcast

Do referral programs really work in B2B marketing? With Referral Factory

Referral marketing is often associated with consumer brands, but in B2B it can be a practical way to build trust, shorten sales friction, and create a more measurable acquisition channel. In this episode of the B2B Marketing Podcast, Kavita Singh speaks with Kirsty Sharman, CEO and Founder of Referral Factory, about how to build a B2B referral program that fits complex buying journeys and company policies.

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MARKETING STRATEGY THAT WON'T melt WHEN THE HEAT'S ON

Make scrutiny-proof decisions that deliver real commercial impact with B2B insights made of stronger stuff.

Upcoming events

Conferences and awards are ticketed, and anyone can buy a place. Webinars, roundtables and regional community events are free for Propolis members — and membership is free to join.

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Nov 11 - Nov 12, 2026 @ 2:00 PM to 5:00 PM BST on both days

AI Writing Fundamentals

Discover how AI writing can amplify the unique human value of your B2B marketing content. Focusing on key fundamentals, you’ll find use cases, spot pitfalls, and gain a clear structure for reviewing AI-generated text.

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Webinar

Nov 12, 2026 @ 3:00 PM GMT

If AI Works So Well, Why Don't We Trust It With Revenue?

While AI excels in content creation and marketing operations, new research from Convertr and B2B Marketing reveals a growing trust gap when AI gets close to revenue.

Webinar

Nov 19, 2026 @ 3:00 PM GMT

Inside the B2B Marketing Awards Judging Process: What It Really Takes to Win

Join expert judges Toni Allen, Sue-Ann Prentice and Michael Barber to find out what it really takes to win a B2B Marketing Award.

25 November 2026 | London, UK

B2B Marketing Awards

Power Players: For The Minds That Move Markets

The gold standard for recognising the very best in B2B marketing campaigns, teams and talent. The 2026 shortlist is now live! Discover the Power Players who have made the cut. Find out who could take home the crown on 25 November.

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December 2 - 3, 2026

Becoming a Commercial Marketer

Build the skills and confidence to position marketing as a strategic, revenue-driving function.

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Members only

Dec 15, 2026 @ 1:30 PM - 5:30PM GMT

The Gold Standard: What does award-winning B2B marketing look like, and which skills does your team need to deliver it in 2027?

In-person Members Roundtable and Workshop

Members only

Dec 16, 2026 @4:00 PM - 5:30 PM GMT

Virtual - The Gold Standard: What does award-winning B2B marketing look like, and which skills does your team need to deliver it in 2027?

Members Roundtable and Workshop

WebinarMembers only

Dec 17, 2026 @ 3:00 PM - 4:00 PM GMT

Panel: What award-winning marketing looks like in 2027 and the skills you need to deliver it

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Feb 03 - Feb 04, 2027 @ 2:00 PM to 5:00 PM GMT on both days

B2B Copywriting Training

Write with power and confidence; a B2B copywriting workshop.

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Feb 10 - Feb 11, 2027 @ 2:00 PM to 5:00 PM GMT on both days

ABM Essentials

Your essential, practical overview of how ABM works and how to adopt and deliver it successfully.

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February 22 -23, 2027

Emerging Marketing Leaders Program

Develop the leadership skills, strategic thinking, and personal confidence to step up and thrive as a marketing leader.

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Mar 10 - Mar 11, 2027 @ 2:00 PM to 5:00 PM GMT on both days

Content Marketing Training

Does your marketing strategy need a content reboot? This course gives you everything you need to know.

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11 March 2027 | Amsterdam

European ABM Forum

Building Resilient Growth: How ABM Creates Clarity in Uncertain Times

The European ABM Forum will explore how leading companies are turning complexity into clarity, and pressure into opportunity, with account-based strategies that deliver growth no matter the market conditions.

Mar 17 - Mar 18, 2027 @ 2:00 PM to 5:00 PM GMT on both days

B2B Product Marketing Training

Learn how to create B2B products and services that resonate with your target audience and outshine competitors.

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1 July 2027 | London, UK

B2B Ignite

Don't Wait For Brilliance. Generate It.

B2B Ignite is your espresso shot of real-world marketing perspectives and skills. Expect honest conversations. Live problem-solving. Less listening; more applying what you learned.

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See what’s working in B2B marketing. Then get help doing it.