We’re facing a challenging economic environment and pressure to do more with less, all while still recovering from the blows of the last three years. The B2B Marketing UK Agencies Benchmarking Report seeks to give some clarity in an ever-evolving landscape.
Powering The Global B2B Marketing Community.
B2B Marketing delivers expert-led community intelligence, events, training and resources to help marketers realise their potential and maximise business performance.
Learn how to make ABM central to your B2B marketing strategies
The challenge, the opportunity, and the “how-to”. The 2023 Propolis Community Sprint report examines the findings from the latest Propolis Community Sprint that happened in October.
Amplify Your Live Events: Tips for Maximum Impact and Engagement
Join us for our next B2B Marketing webinar as we cover the many ways that you can maximise the impact of your live events. We’ll be joined by Cvent to discuss the importance of an always-on event and marketing strategy that utilises personalised content programmes to offer year-round engagement and community building
The Propolis Community Index
A Radical Shift in B2B Marketing Metrics
Equip yourself with the right metrics to make more informed, data-driven decisions
Annabel Rake, CMO for the UK and North & South Europe at Deloitte - CMOs in Profile
Deloitte’s Annabel Rake lifts the lid on how marketers can successfully navigate change and why a ‘good’ CMO is an agile one.
Thought leadership during an economic crisis with Edelman’s Andrew Mildren
Why is thought leadership one of my most important weapons during a downturn? Andrew Mildren of Edelman Business Marketing EMEA unpacks Edelman and LinkedIn’s recent study, The B2B Thought Leadership Impact Report, to uncover the current state of thought leadership in B2B.
Emboldening marketing in professional services
Barney O’Kelly, Head of Digital Marketing at AlixPartners, joins the podcast for a deep dive into the world of professional services, discussing the constant requirement of legitimising marketing from proving its value in an ‘over-metricated’ world to sparking excitement and buzz internally. They also touch on setting aside the rational for the emotional, what to zero on when looking for people, and why everything boils down to being a really good marketer.
EXPLORE
Latest B2B Guides and Resources
How to nail your rebrand
CMO Sarah Roberts joins the podcast for a journey into the world of rebranding, walking through Boldyn Network’s recent refresh and what you can learn from their success, be it thinking about the past and the future, or the significance of cross-company collaboration and employee engagement.
Creating engaging social media content
Jake joins the podcast for a deep dive into all things social media, looking at nailing TikTok as a channel, why it’s time to forget ‘business-to-business’ and think about your people, showing more of your personality online, and why Pride isn’t just the 30 days of June.
How to unblock your pipeline and accelerate revenue
Helen explores why indecisiveness is blocking leads and how to overcome that, the type of content that pushes your customers down the funnel, why existing customers are just as important as new ones, and much more.
Searching for future-proofed solutions for B2B marketers
By enhancing your data strategy, you can open up future-proofed solutions to valuing the impact of your marketing channels, allowing you to streamline your marketing to the most valued channels and customers.
The State of Digital Content
As a B2B marketer, you know that not all leads are valued the same. By enhancing your data strategy, you can open up future-proofed solutions to valuing the impact of your marketing channels, allowing you to streamline your marketing to the most valued channels and customers. Within the Whitepaper we show you how to do this.
Closing the marketing gap with TikTok’s B2BJade
Jade Tambini (AKA B2BJade on TikTok) talks about the changing buyer, and what this means for modern B2B marketers, as well as why TikTok might not be worth your time until you’ve got the basics down first.
ATTEND
Year-Round Events Dedicated to Informing, Inspiring
and Connecting B2B Marketers
Explore the New Frontiers of B2B Marketing
Ignite USA is where the US B2B marketing industry comes together to make invaluable connections, be inspired by B2B pioneers and game changers, and ensure they are at the top of their game.
Celebrating the best in B2B marketing from across the US
The Elevation Awards honour the most innovative, creative, and forward-thinking US marketers and their campaigns.
The future of B2B Marketing starts here
Ignite London is where the B2B marketing industry comes together to make invaluable connections, be inspired by B2B pioneers and game changers, and ensure they are at the top of their game.
Unlocking ABM-powered growth
The event where marketers meet and connect to get the ultimate inside track on ABM-powered growth. Take your account based marketing to new heights with our case study rich agenda delivered by our killer line-up of 50+ speakers.
Harness the evolution of technology to drive marketing performance
Martechopia is where B2B digital marketers and marketing operations professionals learn how to use the rapid evolution of tech and AI to leverage powerful data insights, enable effective collaboration, exploit the latest digital routes to market, and ultimately drive growth.
The secrets behind the most commercially successful campaigns
The ultimate determinant of success for B2B marketing campaigns is always commercial return – but that’s something that’s too easily forgotten…
Learn more about the upcoming leader’s roundtable and register your interest below.
International Campaigns
International B2B campaigns are notoriously complex. Not only do marketers have to navigate the range of obstacles that they face…
Learn more about the upcoming leader’s roundtable and register your interest below.
Learnings from our ABM Martech Vendor Spotlight
As ABM is evolving to become THE go-to-market strategy for B2B, it’s important to know what the martech vendor landscape looks like, where to invest, and enable more effective marketing.
LEARN
Upskill your Core B2B Marketing Competencies
Through our Case Study Rich, Outcome Led Training Courses
ABM Accreditation for Agencies
The best agency partners understand what good ABM looks like and the issues ABM-ers face in delivering it, while being clear on their own role in driving impact through account-based campaigns.
24 January – 14 February 2024 - 4pm GMT/ 11am ET/ 8am PT
Advanced ABM Practitioner Accreditation
Has your company recognised the importance of these top accounts? Learn how to create and execute best practice ABM plans that accelerate account-based growth with this comprehensive course.
1 February – 21 March 2024 - 4pm GMT/ 11am ET/ 8am PT
B2B Copywriting Training
Learn how to write with power and confidence for the five key formats in B2B to get maximum results. Master the art of impactful copywriting with our B2B-specialised course. From crafting compelling messages to providing objective feedback, our expert-led course will equip you with the skills to succeed as a B2B marketer.
14 - 15 February 2024 - 2pm - 5pm GMT / 9am - 12pm ET
Propolis Emerging Marketing Leaders Training
This programme is designed to complement your existing expertise in marketing with the skills, competences and behaviours you will need to become a marketing leader.
20-21 February 2024 - 2pm-5pm GMT / 9am-12pm ET
Deal-based Marketing Training
This course provides a practical overview of deal-based or pursuit marketing and how to implement it successfully from practitioners who have helped their companies to compete and win.
21 February – 13 March 2024 - 4pm GMT/ 11am ET/ 8am PT
Executive Engagement Training
This course explains how to build an effective executive engagement programme in seven practical steps, using best practice examples to bring the steps to life and inspire your own engagement strategy.
21 February – 13 March 2024 - 4pm GMT/ 11am ET/ 8am PT
ABM Essentials Training
Looking to take your marketing efforts to the next level? Account-Based Marketing (ABM) is a powerful strategy that can help organisations enhance client relationships, build their reputation, and ultimately drive growth in revenue and opportunities.
28 - 29 February 2024 - 2pm-5pm GMT / 9am–12pm EST
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- Email: info@b2bmarketing.net
- Tel: +1 (313) 371 2643
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