Powering The Global B2B Marketing Community.
B2B Marketing delivers expert-led community intelligence, events, training and resources to help marketers realise their potential and maximise business performance.
Amplify Your Live Events: Tips for Maximum Impact and Engagement
The Propolis Community Index
A Radical Shift in B2B Marketing Metrics
Equip yourself with the right metrics to make more informed, data-driven decisions
Annabel Rake, CMO for the UK and North & South Europe at Deloitte - CMOs in Profile
Deloitte’s Annabel Rake lifts the lid on how marketers can successfully navigate change and why a ‘good’ CMO is an agile one.
Thought leadership during an economic crisis with Edelman’s Andrew Mildren
Emboldening marketing in professional services
Setting Up An Effective Telemarketing Campaign: A ‘How To’ Guide
Latest B2B Guides and Resources
The B2B Marketing UK Agencies Benchmarking Report 2023
How to nail your rebrand
Creating engaging social media content
How to unblock your pipeline and accelerate revenue
Searching for future-proofed solutions for B2B marketers
The State of Digital Content
Closing the marketing gap with TikTok’s B2BJade
Year-Round Events Dedicated to Informing, Inspiring
and Connecting B2B Marketers
Upskill your Core B2B Marketing Competencies
Through our Case Study Rich, Outcome Led Training Courses
ABM Accreditation for Agencies
The best agency partners understand what good ABM looks like and the issues ABM-ers face in delivering it, while being clear on their own role in driving impact through account-based campaigns.
Advanced ABM Practitioner Accreditation
Has your company recognised the importance of these top accounts? Learn how to create and execute best practice ABM plans that accelerate account-based growth with this comprehensive course.
B2B Copywriting Training
Learn how to write with power and confidence for the five key formats in B2B to get maximum results. Master the art of impactful copywriting with our B2B-specialised course. From crafting compelling messages to providing objective feedback, our expert-led course will equip you with the skills to succeed as a B2B marketer.
Propolis Emerging Marketing Leaders Training
This programme is designed to complement your existing expertise in marketing with the skills, competences and behaviours you will need to become a marketing leader.
Deal-based Marketing Training
This course provides a practical overview of deal-based or pursuit marketing and how to implement it successfully from practitioners who have helped their companies to compete and win.
Executive Engagement Training
This course explains how to build an effective executive engagement programme in seven practical steps, using best practice examples to bring the steps to life and inspire your own engagement strategy.
ABM Essentials Training
Looking to take your marketing efforts to the next level? Account-Based Marketing (ABM) is a powerful strategy that can help organisations enhance client relationships, build their reputation, and ultimately drive growth in revenue and opportunities.
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