Jade Tambini (AKA B2BJade on TikTok) talks about the changing buyer, and what this means for modern B2B marketers, as well as why TikTok might not be worth your time until you’ve got the basics down first.
Powering The Global B2B Marketing Community.
B2B Marketing delivers expert-led community intelligence, events, training and resources to help marketers realise their potential and maximise business performance.
The Marketing Vendor Spotlight Report
Explore the Comprehensive overview and deep-dive into account based marketing vendors
Learn how to make ABM central to your B2B marketing strategies
The challenge, the opportunity, and the “how-to”. The 2023 Propolis Community Sprint report examines the findings from the latest Propolis Community Sprint that happened in October.
Amplify Your Live Events: Tips for Maximum Impact and Engagement
Join us for our next B2B Marketing webinar as we cover the many ways that you can maximise the impact of your live events. We’ll be joined by Cvent to discuss the importance of an always-on event and marketing strategy that utilises personalised content programmes to offer year-round engagement and community building
The Propolis Community Index
A Radical Shift in B2B Marketing Metrics
Equip yourself with the right metrics to make more informed, data-driven decisions
Thought leadership during an economic crisis with Edelman’s Andrew Mildren
Why is thought leadership one of my most important weapons during a downturn? Andrew Mildren of Edelman Business Marketing EMEA unpacks Edelman and LinkedIn’s recent study, The B2B Thought Leadership Impact Report, to uncover the current state of thought leadership in B2B.
Setting Up An Effective Telemarketing Campaign: A ‘How To’ Guide
Our guide provides step-by-step guidance on how to set up an effective telemarketing campaign that delivers results and ROI.
EXPLORE
Latest B2B Guides and Resources
Searching for future-proofed solutions for B2B marketers
By enhancing your data strategy, you can open up future-proofed solutions to valuing the impact of your marketing channels, allowing you to streamline your marketing to the most valued channels and customers.
How to unblock your pipeline and accelerate revenue
Helen explores why indecisiveness is blocking leads and how to overcome that, the type of content that pushes your customers down the funnel, why existing customers are just as important as new ones, and much more.
B2B Martech: The Marketing Leader’s Perspective
Discover how B2B marketing leaders are leveraging martech to drive success. Learn the key strategies and tactics to help you stay ahead of the competition.
B2B Marketing & Numentum: New strategic partnership
B2B Marketing and Numentum have announced a strategic partnership, to facilitate the cross-pollination of B2B go-to-market insights and best practices across both sides of the Atlantic.
ATTEND
Year-Round Events Dedicated to Informing, Inspiring
and Connecting B2B Marketers
Celebrating the best in B2B marketing from across the US
The Elevation Awards honour the most innovative, creative, and forward-thinking US marketers and their campaigns.
The future of B2B Marketing starts here
Ignite London is where the B2B marketing industry comes together to make invaluable connections, be inspired by B2B pioneers and game changers, and ensure they are at the top of their game.
Unlocking ABM-powered growth
The event where marketers meet and connect to get the ultimate inside track on ABM-powered growth. Take your account based marketing to new heights with a case study rich agenda delivered by the industry’s top experts.
Harness the evolution of technology to drive marketing performance
Martechopia is where B2B digital marketers and marketing operations professionals learn how to use the rapid evolution of tech and AI to leverage powerful data insights, enable effective collaboration, exploit the latest digital routes to market, and ultimately drive growth.
The secrets behind the most commercially successful campaigns
The ultimate determinant of success for B2B marketing campaigns is always commercial return – but that’s something that’s too easily forgotten…
Learn more about the upcoming leader’s roundtable and register your interest below.
International Campaigns
International B2B campaigns are notoriously complex. Not only do marketers have to navigate the range of obstacles that they face…
Learn more about the upcoming leader’s roundtable and register your interest below.
Learnings from our ABM Martech Vendor Spotlight
As ABM is evolving to become THE go-to-market strategy for B2B, it’s important to know what the martech vendor landscape looks like, where to invest, and enable more effective marketing.
From cost-centre to growth-driver
This roundtable gathers B2B marketing leaders to have an open and honest conversation about the organisational set-ups, barriers and ways of working that stop them from being as effective.
LEARN
Upskill your Core B2B Marketing Competencies
Through our Case Study Rich, Outcome Led Training Courses
ABM Accreditation for Agencies
The best agency partners understand what good ABM looks like and the issues ABM-ers face in delivering it, while being clear on their own role in driving impact through account-based campaigns.
24 January – 14 February 2024 - 4pm GMT/ 11am ET/ 8am PT
Advanced ABM Practitioner Accreditation
Has your company recognised the importance of these top accounts? Learn how to create and execute best practice ABM plans that accelerate account-based growth with this comprehensive course.
1 February – 21 March 2024 - 4pm GMT/ 11am ET/ 8am PT
B2B Copywriting Training
Learn how to write with power and confidence for the five key formats in B2B to get maximum results. Master the art of impactful copywriting with our B2B-specialised course. From crafting compelling messages to providing objective feedback, our expert-led course will equip you with the skills to succeed as a B2B marketer.
14 - 15 February 2024 - 2pm - 5pm GMT / 9am - 12pm ET
Propolis Emerging Marketing Leaders Training
This programme is designed to complement your existing expertise in marketing with the skills, competences and behaviours you will need to become a marketing leader.
20-21 February 2024 - 2pm-5pm GMT / 9am-12pm ET
Deal-based Marketing Training
This course provides a practical overview of deal-based or pursuit marketing and how to implement it successfully from practitioners who have helped their companies to compete and win.
21 February – 13 March 2024 - 4pm GMT/ 11am ET/ 8am PT
Executive Engagement Training
This course explains how to build an effective executive engagement programme in seven practical steps, using best practice examples to bring the steps to life and inspire your own engagement strategy.
21 February – 13 March 2024 - 4pm GMT/ 11am ET/ 8am PT
ABM Essentials Training
Looking to take your marketing efforts to the next level? Account-Based Marketing (ABM) is a powerful strategy that can help organisations enhance client relationships, build their reputation, and ultimately drive growth in revenue and opportunities.
28 - 29 February 2024 - 2pm-5pm GMT / 9am–12pm EST
Opt in to hear about our latest insights, events, training and partner updates.
Sign up to Propolis Intelligence and News Updates
Be first with the latest Propolis intelligence, events and resources.
Sign up to B2B Marketing Events and Training Course Updates
Keep up to date with our upcoming conferences, training and awards.
Sign up to B2B Marketing Guides, Resources and Webinar Updates
Discover the latest resources and webinars from B2B Marketing and our partners.
Our locations:
US Office
- Chicago, Illinois, USA
- Email: info@b2bmarketing.net
- Tel: +1 (313) 371 2643
Europe Office
- London, United Kingdom
- Email: info@b2bmarketing.net
- Tel: +44 (0) 20 7014 4920
