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Trending Reports, Benchmarks, and Models
What separates good B2B marketing from truly exceptional work? The Elevation Awards 2026 Winners Report showcases the campaigns that are redefining what’s possible across multiple categories, including AI-powered marketing transformation, ABM and growth marketing. Created
Discover how B2B Marketing Awards UK Agency of the Year winner Omne transformed deep sector expertise into measurable commercial growth in this exclusive case study. From 100% client retention and a 90% pitch win rate
What senior B2B marketers are saying, doing, and worrying about in 2026 In late April 2026, a group of senior B2B marketing leaders met at Dentsu B2B’s Grand Central offices in New York. The brief
Welcome to the fourth edition of our Commercial Marketer Skill Series, your go-to resource for practical, actionable insights to help you become a more commercially-driven marketer. In this latest report, we focus on one of
What does it take to turn bold brand thinking into real commercial impact? This Grand Prix-winning case study reveals how Workbooks cut through a crowded CRM market with a strategy rooted in customer insight and
B2B search is undergoing a structural shift and traditional SEO strategies alone are no longer enough. As generative AI reshapes how buyers discover, evaluate and shortlist vendors, visibility now depends on whether your brand is
Trending Podcasts
Trending Case Studies
Discover how bold creativity and strategic storytelling transformed Allica Bank’s brand in the award-winning “Get Your Money Hat On” campaign. This exclusive case study reveals how Rooster Punk helped the fintech challenger bank break through
It’s no secret that the hospitality industry suffered during Covid-19. With the sector taking a huge hit, B2B marketing agency, Omne, teamed up with McCain Foods to deliver an exceptional street food focused campaign. In fact, Omne scooped
Every year, the B2B Marketing Awards see some brilliant campaigns take home the win, and one of the most competitive categories? ‘Best channel marketing initiative’. In 2023, Revere scooped up the Gold for its holistic
Every year, the B2B Marketing Awards showcase the best of the best in the industry. And as the B2B world evolves, so do the awards. Last year, new categories were introduced to emulate the ever-changing
According to our Propolis Community Index, marketing leaders are spending 48% more on branding activities compared to last year. So it comes as no surprise that at our 2023 B2B Marketing Awards, we saw some incredible
Sharper won Gold at the B2B Marketing Awards for their work with Proact and NetApp in the IT solutions space. In this case study, you’ll learn the secrets behind how Sharper to find out how
This case study looks at how Quarry won two golds at the Elevation Awards for their work with ZS Associates. Learn how they achieved success and how you can too. Shift happens. The past few
Winning Gold Quarry’s ABM customer engagement case study: Learn how Winning Gold Quarry used ABM to increase customer engagement and drive ROI. Read the case study to find out more.
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Best Practice Briefing | On-Demand | Revenue Attribution When the board asks what marketing delivered, do you have the answer? Budgets are under pressure. Buying journeys are longer and harder to track. And boards no
Trending Events
- 4 November 2026 I London, UK
- 25 November 2026 | London, UK
- 11 March 2027 I Amsterdam
- 1 July 2027 I London, UK
Trending Articles
The Propolis Leaders Forum 2026 brought together CMOs and senior marketing leaders from the Propolis community at IET London: Savoy Place, a beautiful historic venue on the River Thames. Sponsored by HelloKindred and Marketbridge, the
Our Global Agencies Benchmarking Report is now live, and it breaks down the B2B marketing agency landscape across growth, income and performance. We’ve pulled out the top five agencies in both the Fastest Growers and
The gap between how CEOs and marketing leaders value marketing’s commercial contribution is real – but it is also one of the most addressable challenges in B2B today. Our CEO Blindspot research found that many
London, UK – 27th August 2026 – B2B Marketing, in partnership with the Institute of Sales Professionals (ISP), is set to deliver a defining keynote at The Global ABM Conference 2026, challenging the traditional status
Great news: the 2026 Global Agencies Benchmarking Report has just launched, with fresh insight into the agency landscape, complete with the top 5 global B2B agencies of the year. Read on to see which agencies
AI is transforming the way marketing works. It promises greater efficiency, faster execution and lower costs. But our latest CEO Blind Spot research suggests it’s also changing something more fundamental: how CEOs value the marketing
CEOs do value marketing. The problem is that many still do not see marketers as commercially credible enough to influence business strategy. That is one of the clearest findings from our latest CEO Blind Spot
Marketing creates demand long before a deal reaches the pipeline. It builds awareness, trust, credibility and buying intent—often months or even years before sales gets involved. Yet when revenue finally arrives, credit usually goes to
A successful B2B rebrand does more than change how a company looks. It sharpens what the brand stands for, reflects where the market is heading, and gives customers a clearer sense of why the business
Following the release of our 2026 US Agencies Benchmarking Report, we are highlighting the top US B2B marketing agencies. The report provides a clear view of the agencies setting the pace in one of the
There’s no shortage of AI conversations happening across the B2B industry, but one thing became abundantly clear during our recent B2B Marketing x Marcel Digital roundtable: while almost everyone is doing AI, very few organizations
Following the release of our 2026 US Agencies Benchmarking Report, we are highlighting the top US B2B Marketing Agencies across the US. The report provides a clear view of the agencies setting the pace in
Hundreds of B2B marketers gathered at our new venue in St Paul’s for B2B Ignite 2026. Against a backdrop of accelerating AI adoption, increasing commercial scrutiny and evolving buyer expectations, this year’s conference combined inspiring
Following the release of our 2026 US Agencies Benchmarking Report, we’re spotlighting the top B2B brand marketing agencies across the region. From the agencies earning the highest gross income to emerging brand trends, this blog
AI may be the fastest-adopted technology in marketing history, but adoption is becoming a poor measure of success. Across B2B organizations, marketing teams are deploying generative AI, testing AI agents, automating workflows and accelerating content