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About us

Powering the global B2B marketing community

We understand that B2B marketing can be complex and challenging. Creating lasting relationships with other businesses. Communicating the value of clients’ products or services. Staying up-to-date with the latest industry trends and best practices.
Our mission is to empower businesses to succeed, to drive and enable the achievements and aspirations of B2B brands and marketers through the provision of guidance, inspiration and connectivity.

We believe that B2B is the engine room of economic growth, and by bringing together a global community of B2B Marketers to share intelligence, we advance the global B2B Industry

Richard O’Connor
CEO at B2B Marketing

About us

Established in 2004, B2B Marketing is now the number one go-to resource for B2B marketers across the globe.

Right from the start, we had a clear mission: to provide marketers at business brands with the intelligence, tools and inspiration they need to grow and succeed – as both individuals and businesses.

Unlike B2C, we focus on building relationships between businesses, strengthening connections within the B2B marketing community and putting marketers at the centre of the businesses they work for. We believe that every company has a unique story to tell, and we are committed to helping them communicate that story in the most impactful way possible.
Ultimately, we exist as a partner to a business, leveraging our community intelligence to help marketers make informed decisions and achieve their marketing goals. We are committed to providing the B2B community with the tools and resources they need to succeed in today’s competitive marketplace, and to fostering a culture of learning and innovation that drives long-term success for everyone involved.

We’re proud to serve as the focus point for the B2B marketing sector, enabling marketers and leaders to transform their marketing.

Our products

Our values

We’re proud of our values. They empower our team, help us embrace diversity, and drive our people to success in B2B.


We believe that in order to provide the best possible service to our clients, we need to stay at the forefront of industry trends and best practices, and to continuously learn and grow as marketing professionals.


We are the voice for the B2B industry. Our strength comes from our objectivity. We are free from proprietorial influence and believe in providing impartial data and intelligence to the global B2B marketing community.


We believe that in order to succeed in a competitive and rapidly-evolving industry, we need to be innovative, creative, and unafraid to take on new challenges.

Where we’re located

In the area? Why not come by and say hello!


Westgate House, 9 Holborn, London, EC1N 2LL
Tel: +44 (0) 20 7014 4920


700 Commerce Drive, Oak Brook, Chicago, IL 60523

Tel: +1 (312) 371 2643

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