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    ABM & Demand Generation

    Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, and mastering lead generation and nurturing.

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    B2B strategies. B2B skills. B2B growth.

    Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.

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    The Global ABM Conference

    Be in the room with 500+ of the world's leading account-based marketers, from companies of every size. Hearing no-holds-barred case studies; learning what worked, and what didn't.

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    B2B Marketing Awards

    The gold standard for recognising the very best in B2B marketing campaigns, teams and talent. The 2026 shortlist is now live! Discover the Power Players who have made the cut.

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    European ABM Forum

    The European ABM Forum will explore how leading companies are turning complexity into clarity, and pressure into opportunity, with account-based strategies that deliver growth no matter the market conditions.

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    B2B Ignite

    B2B Ignite is your espresso shot of real-world marketing perspectives and skills. Expect honest conversations. Live problem-solving. Less listening; more applying what you learned.

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    The number one go-to-resource for B2B marketers across the globe