Worldwide marketing company, Harte-Hanks, has acquired data consultancy Information Arts (UK) Limited. The acquisition, finalised yesterday, will see Information Arts operate as a business unit of Harte-Hanks Direct Marketing under its current leadership of Simon Lawrence and Gary Selby. Information Arts and Harte-Hanks’ other marketing offerings in Europe will be combined to deliver multichannel demand centre solutions – integrated lead generation and lead management programmes.
Harte-Hanks and Information Arts have been working together since 2007 to deliver marketing solutions to a number of clients. Information Arts already uses Harte-Hanks software solutions in some of its data offerings.
Simon Lawrence, CEO of Information Arts said of the acquisition, “Harte-Hanks is an impressive multinational business with a prolific client list that spans a diverse range of industries and locations, so becoming a part of Harte-Hanks is a natural step forward. Information Arts will continue to work from the position of providing the best quality independent marketing data and insight, and we expect to continue to see the business grow organically by attracting top name clients.”
Gary Selby, managing director at Information Arts added, “Since founding Information Arts we have been dedicated to providing the very best service for our clients. The increasingly international way we work means that working with the other businesses of Harte Hanks will be of huge benefit to new and existing clients, and we are looking forward to a successful partnership in the future.”