B2B Intelligence
As the number one, go-to resource for B2B marketers globally, we deliver the expert and objective business intelligence, tools and resources you need to succeed in today’s competitive marketplace.
Amplify Your Live Events: Tips for Maximum Impact and Engagement
Thought leadership during an economic crisis with Edelman’s Andrew Mildren
Setting Up An Effective Telemarketing Campaign: A ‘How To’ Guide
Featured Propolis Intelligence
Leveraging AI Tools to Enhance Marketing Campaigns
In today’s digital age, the marketing landscape is constantly evolving, demanding marketers to stay ahead of the curve to capture their audience’s […]
Learn how ABM can help you align sales and marketing
Propolis Best Practice Briefings are focused on helping you learn a new skill or address a particular common challenge with practical and […]
Combining AI tools and human insight to drive B2B brand differentiation
AI: Starting with the problem, not the solution: Artificial intelligence has captured the imaginations of marketers across the globe. The prospect of […]
John Watton, VP of Marketing (EMEA) at VMware
Drawing on over 25 years of marketing experience, VMware’s John Watton takes stock of the B2B marketing landscape and offers his wisdom […]
Annabel Rake, CMO for the UK and North & South Europe at Deloitte
If anyone knows what it takes to become a stand-out marketer, it’s Deloitte’s Annabel Rake. She joins Editor-in-Chief, Joel Harrison, to reveal […]
The State of Martech
Our downloadable report on the state of Martech looks at how satisfied marketers are with their tech stacks, how integrated the systems […]
Latest Podcasts
How Sarah Sutton won ‘B2B marketer of the year’ with her leadership
At the 2023 B2B Marketing Awards, Sarah Sutton, CMO, Send Technologies and Ryan Almond, Global ABX Director, Henkel, were both awarded ‘B2B […]
The state of flexible working with The Inspired Marketing Group
Since 2020, there’s been a clear shift in working behaviours from going completely remote to adapting to a hybrid style and heading […]
The world of influencer marketing in B2B with Ogilvy’s Rahul Titus
Influencer marketing can be a foreign concept in the world of B2B. In this week’s episode of The B2B Marketing Podcast, Head […]
The evolution of ABM with Global ABX Director of Henkel Ryan Almond
In this latest episode of The B2B Marketing Podcast, Head of Content David Rowlands sat down with Global ABX Director of Henkel […]
What role does inspiration play in B2B branding?
In this episode of The B2B Marketing Podcast, Editor-in-Chief and Co-Founder of B2B Marketing, Joel Harrison, spoke with Virginia Alvarez, Head of […]
How AI could change B2B marketing, with Doug Bewsher
In this episode of The B2B Marketing Podcast, David Rowlands caught up with Doug Bewsher to discuss his background as the former […]
Latest B2B Guides and Reports
Martech Vendor Spotlight Report 2024 for Account-Based Marketing
It’s hard to imagine the world of B2B marketing without martech. It has been one of the primary drivers of transformation in […]
Future forward: Top tips for implementing AI into your business
Whether you’re joking about it taking over your job or using ChatGPT for the first time, AI has become quite the buzzword. […]
Looking ahead: 6 ABM predictions for 2024
ABM has certainly evolved in more ways than one this year. From making ABM more centralized to getting marketing and sales to […]
Setting Up An Effective Telemarketing Campaign: A ‘How To’ Guide
Whether conducted in-house or delivered by a specialist agency there are a number of pre-requisites that need to be taken into consideration […]
Searching for future-proofed solutions for B2B marketers
As a B2B marketer, you know that not all leads are valued the same. Depending on the product or service a lead […]
The State of Digital Content
The processes that make up digital content creation and management have never been more complicated. These workflows now need to accommodate remote […]
Featured B2B Insights
New! Comprehensive overview and deep-dive into account based marketing vendors: the Marketing Vendor Spotlight Report on ABM
Making the right martech choice to enable account-based marketing just got an awful lot easier with the launch of B2B Marketing’s first […]
Four things tech vendors need to know about AI implementation
With AI on the horizon for 2024, we’re fairly certain that everyone will be utilizing it to some degree. But how will […]
Finding the elixhir for B2B brand vitality
How do you optimize the health and vitality of your B2B brand? And once you’ve done that, how do you maximize its […]
Why B2B marketers should be making psychographics their latest, greatest BFF (Part 2)
Sue Mizera, Propolis Ambassador, follows up with more insights on psychographics and how to apply it to your business. Haven’t checked out […]
Uncovering permission-based marketing: 7 tips for a cookieless future revealed
In this modern fast-paced era of e-commerce, reaching out and targeting your customer base is more important than ever before. With people […]
How to elevate customer experience: Merkle B2B’s insights
In a recent interview, Rob Gold, CEO, Merkle B2B, delved into the evolving landscape of B2B marketing, highlighting the critical role of […]
