Four things tech vendors need to know about AI implementation
With AI on the horizon for 2024, we’re fairly certain that everyone will be utilizing it to some degree. But how will
B2B Insights
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Finding the elixhir for B2B brand vitality
How do you optimize the health and vitality of your B2B brand? And once you’ve done that, how do you maximize its
Uncovering permission-based marketing: 7 tips for a cookieless future revealed
In this modern fast-paced era of e-commerce, reaching out and targeting your customer base is more important than ever before. With people
New! Comprehensive overview and deep-dive into account based marketing vendors: the Marketing Vendor Spotlight Report on ABM
Making the right martech choice to enable account based marketing just got an awful lot easier with the launch of B2B Marketing’s
How to elevate customer experience: Merkle B2B’s insights
In a recent interview, Rob Gold, CEO, Merkle B2B, delved into the evolving landscape of B2B marketing, highlighting the critical role of
Inside The Global ABM Conference 2023
On 1 November, 500+ marketing leaders gathered to attend The Global ABM Conference from B2B Marketing. Over 50 speakers lined up to
CNBC launches international ‘Live Ambitiously’ brand campaign
Business news leader, CNBC has launched a brand campaign, ‘Live Ambitiously’ across several regions including the Middle East, Asia Pacific and Europe.
Behind the scenes at the B2B Marketing Awards
For those brave enough to submit, awards season is both a nerve-wracking and exciting time. The winners can enjoy recognition not only
Defining KPIs for your ABM programme
KPIs set for any programme, including ABM, should clearly align with company commercial and business objectives. Simple so far. YET, aligning your
Scaling your ABM with a 1 to few approach
Many businesses that run ABM programmes have started with a 1:1 approach for their tier 1 strategic accounts. This approach makes sense;
Who won at The B2B Marketing Awards 2023? Check out the full list of winners here
Whether you’re still basking in the glory of your win or curious to see who reigned supreme at the 2023 B2B Marketing
A New Spotlight On Marketing Software Vendors
As the resident “Lead Analyst” within the Propolis service, I’ve been working with the B2B Marketing organisation for many years now. Launched
