Unlock the power of emotional science to create a stronger brand. Learn how to use emotion to drive customer loyalty and engagement with B2B Marketing’s guide.
B2B insights
Leverage Emotional Science to Build a Better Brand | B2B Marketing
- By: Mario Natarelli
- Managing partner
- MBLM
Related Articles
2023 Propolis Community Sprint Report
The challenge, the opportunity, and the “how-to”. The 2023 Propolis Community Sprint report examines the findings from the latest Propolis Community Sprint […]
Leveraging AI Tools to Enhance Marketing Campaigns
In today’s digital age, the marketing landscape is constantly evolving, demanding marketers to stay ahead of the curve to capture their audience’s […]
Learn how ABM can help you align sales and marketing
Propolis Best Practice Briefings are focused on helping you learn a new skill or address a particular common challenge with practical and […]
Combining AI tools and human insight to drive B2B brand differentiation
AI: Starting with the problem, not the solution: Artificial intelligence has captured the imaginations of marketers across the globe. The prospect of […]
John Watton, VP of Marketing (EMEA) at VMware
Drawing on over 25 years of marketing experience, VMware’s John Watton takes stock of the B2B marketing landscape and offers his wisdom […]
Annabel Rake, CMO for the UK and North & South Europe at Deloitte
If anyone knows what it takes to become a stand-out marketer, it’s Deloitte’s Annabel Rake. She joins Editor-in-Chief, Joel Harrison, to reveal […]
