Whether conducted in-house or delivered by a specialist agency there are a number of pre-requisites that need to be taken into consideration before embarking on a telemarketing campaign.
Our guide provides step-by-step guidance on how to set up an effective telemarketing campaign that delivers results and ROI. You will learn how to:
- Create an effective data foundation to support targeting and ROI.
- Get the right message to the right people and continue a meaningful dialogue.
- Build a framework that gets results and supports continuous improvement.