Case Studies

Winning Gold: Quarry & ZS Associates Case Study

This case study looks at how Quarry won two golds at the Elevation Awards for their work with ZS Associates. Learn how they achieved success and how you can too.

Shift happens. The past few years have witnessed seismic changes in how we think about work, the way we do business and what defines success.
Facing a world of new beginnings and constant change, ZS Associates had a big story to tell about the future of healthcare – but they were under the radar of the executive change makers who could make their story a reality. Enter, B2B demand experts, Quarry.

Quarry and ZS worked together to create a stand-out campaign to bring their story to life.

The result? Nothing short of an ABM masterclass that saw:

  • 100% account engagement
  • the opening of c-suite doors with executives from Fortune 100 companies
  • a modest $40 million in net-new revenue
  • two Elevation Award Gold wins for ‘Best use of ABM’ and ‘Best customer engagement initiative’ just for good measure.

Want to see how they did it? Download the full case study now!

“From the perspective of account-based marketing, this campaign was the gold standard”

Lynda Dupont-Blackshaw, global marketing director, Crowe Global, and judge at the Elevation Awards 2022

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