28% of budgets are spent on content

On average B2B marketers spend 28 per cent of their overall budget on content marketing, new research published by B2B Marketing has revealed.

Two-thirds (66 per cent) of respondents reported spending less than 31 per cent of their overall marketing budgets on content marketing.

At the other end of the spectrum, only eight per cent reported spending in excess of 71 per cent of their budgets on content specifically.

Surprisingly, two per cent of marketers spend between 91-100 per cent of their budget on content.

Download the full report here: B2B Marketing Content Marketing Benchmarking Report 2013. Plus, download the #b2bcontent infographic providing further detail on the report.