For B2B marketing agencies
Become the agency 85,000 B2B marketers think of when they're ready to buy.
Great work rarely wins the pitch on its own. Being known does. We put your agency, your people and your thinking in front of the marketers who hire agencies — on our stages, in our research, and inside Propolis, the platform they use every day.
What you get
- Fame. Your name on the stages and in the rooms that matter.
- Proof. Independent benchmarking and client work, judged.
- Connections. Rooms full of the people who hire agencies.
- Discovery. Your expertise surfaced in the platform B2B marketers use to get work done.
Start with Be listed for free. Be found, Be heard and Lead the market add promotion, stages and content as you go.
The problem
You do brilliant work. Too few buyers know it.
Your best work is hidden
It sits in a case study on your own website. The people who hire agencies don't know it's there.
Shortlists form without you
Marketers invite agencies they already know. If they don't know you, you're not on the list.
Buyers are asking AI who to hire
If your name isn't in the answer, a competitor's is.
Everyone claims to be 'strategic'
Without independent proof, your pitch sounds like everyone else's.
Why it works
We are where B2B marketers learn, meet and decide.
We run the conferences and awards the industry turns out for, publish the research it measures itself by, and build Propolis, the platform marketers use to get their work done. That gives us an audience made up entirely of B2B marketers — and four ways to put your agency in front of them.
85,000+
subscribers, every one a B2B marketer
45,000+
monthly visitors to b2bmarketing.net
88%
at marketing manager level or above
7
global events a year, plus 291k social followers
Fame
Our events
B2B Ignite, the Global ABM Conference, the European ABM Forum, ABM DACH Exchange, Propolis Leaders Forum, The Elevation Awards and the B2B Marketing Awards. Stages, rooms and a night the industry turns up for.
Proof
Our research
Industry benchmarks, case studies and analysis, including the Agencies Benchmarking Report. Independent evidence that carries more weight than anything on your own website.
Connections
Our audience
88% at marketing manager level or above: 48% marketing managers, 36% heads of marketing, VPs and SVPs, 4% C-level. 36% in the US and Canada, 30% in the UK, 9% across Europe. The people who hire agencies, in one place.
Discovery
Propolis
Your content and expertise surfaced in the platform B2B marketers use to get work done, at the moment they're looking for help.
Packages
Start with Be listed. Grow into it.
Everything each package includes is in the table below.
Be listed
Create a profile that B2B marketers can find today, for free.
Free
- 1 user login
- Your profile on B2BMarketing.net and in Propolis
- Included in the Agencies Benchmarking Report
Be found
Ensure your content is surfaced in the agent that B2B marketers use every day. Also get your work included in our partner newsletter.
From£2,500
- 1 user login
- Your profile on B2BMarketing.net and in Propolis
- Publish content to your profile, discoverable through the Propolis agent (subject to editorial review)
- Member discussions (agency and vendor room)
- Partner newsletter slots — 1
- Included in the Agencies Benchmarking Report
- Sponsored position in the Agencies Benchmarking Report table — add-on (+£5,000)
Be found plus — add a sponsored position in the Agencies Benchmarking Report table for +£5,000 (£7,500 total).
Most popular
Be heard
Get your expertise and point of view on stage and in our content, and surfaced all-year round when marketers need it.
From£15,000
Event partnerfrom £15,000
- 3 user logins
- Your profile on B2BMarketing.net and in Propolis
- Publish content to your profile, discoverable through the Propolis agent (subject to editorial review)
- Member discussions (agency and vendor room)
- Sponsored diagnostic — 1
- We record a studio podcast to promote your event (or to continue the conversation at another time of year, depending on availability), cut it into clips for social, pushed through the lead newsletter slot.
- Partner newsletter slots — 1
- Speaking session, workshop or headline sponsorship at B2B Ignite, the Global ABM Conference the European ABM Forum or ABM DACH Exchange (tickets included)
- Included in the Agencies Benchmarking Report
Content partnerfrom £21,500
- 3 user logins
- Your profile on B2BMarketing.net and in Propolis
- Publish content to your profile, discoverable through the Propolis agent (subject to editorial review)
- Member discussions (agency and vendor room)
- Sponsored diagnostic — 1
- Report, webinar or roundtable created with our editorial team (limited availability, first come first served) — 1
- Partner newsletter slots — 2
- Included in the Agencies Benchmarking Report
- Sponsored position in the Agencies Benchmarking Report table
Awards partnerfrom £18,000
- 3 user logins
- Your profile on B2BMarketing.net and in Propolis
- Publish content to your profile, discoverable through the Propolis agent (subject to editorial review)
- Member discussions (agency and vendor room)
- Sponsored prompts in the Propolis agent — 1
- Sponsored diagnostic — 1
- Blog posts on B2BMarketing.net (also in Propolis) — 1
- Report, webinar or roundtable created with our editorial team (limited availability, first come first served) — 1
- Partner newsletter slots — 1
- Included in the Agencies Benchmarking Report
- B2B Marketing Awards: 5 entries
- Any awards that you win are included in thought leadership content produced by B2B Marketing, and indexed in the platform as examples of award-winning work in the given area.
Final price subject to items selected.
Lead the market
Limited slots for the agencies looking to make a name for themselves. Collaborate with us on keynotes, major thought leadership initiatives and build a meaningful presence in the platform.
From£110,750
- 10 user logins
- Your profile on B2BMarketing.net and in Propolis
- Publish content to your profile, discoverable through the Propolis agent (subject to editorial review)
- Member discussions (agency and vendor room)
- Sponsored prompts in the Propolis agent — 5
- Sponsored diagnostic — 2
- Blog posts on B2BMarketing.net (also in Propolis) — 10
- Report, webinar or roundtable created with our editorial team (limited availability, first come first served) — 1
- Studio podcast — 1
- Flagship thought leadership report, launched at B2B Ignite or the Global ABM Conference — 1
- Live best-practice briefing for the Propolis audience — 1
- Partner newsletter slots — 1
- Sponsored on-demand training course (you film it; studio filming available as an upgrade) — 2
- Speaking session, workshop or headline sponsorship at B2B Ignite, the Global ABM Conference the European ABM Forum or ABM DACH Exchange (tickets included)
- Keynote at B2B Ignite or the Global ABM Conference
- Propolis Leaders Forum session
- Seats at Propolis workshops and roundtables — 3
- Included in the Agencies Benchmarking Report
- Sponsored position in the Agencies Benchmarking Report table
- B2B Marketing Awards: 5 entries
- Awards night experience (e.g. photo booth or casino)
Final price subject to items selected.
Prices exclude VAT. Be heard and Lead the market start at the figures shown; the final price depends on the session, report or format you choose. Speaking slots, reports, webinars and roundtables are limited and allocated first come, first served.
At a glance
Every option, side by side.
The three Be heard columns (Event, Content and Awards partner) are alternatives: you choose one of them, not all three.
| What you get | Be listedFree | Be foundfrom £2,500 | Event partnerfrom £15,000 | Content partnerfrom £21,500 | Awards partnerfrom £18,000 | Lead the marketfrom £110,750 |
|---|---|---|---|---|---|---|
| User logins | 1 | 1 | 3 | 3 | 3 | 10 |
| Your profile on B2BMarketing.net and in Propolis | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Publish content to your profile, discoverable through the Propolis agent (subject to editorial review) | ✕ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Member discussions (agency and vendor room) | ✕ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Sponsored prompts in the Propolis agent | ✕ | ✕ | ✕ | ✕ | 1 | 5 |
| Sponsored diagnostic | ✕ | ✕ | 1 | 1 | 1 | 2 |
| Blog posts on B2BMarketing.net (also in Propolis) | ✕ | ✕ | ✕ | ✕ | 1 | 10 |
| Report, webinar or roundtable created with our editorial team (limited availability, first come first served) | ✕ | ✕ | ✕ | 1 | 1 | 1 |
| Studio podcast | ✕ | ✕ | 1 | ✕ | ✕ | 1 |
| Flagship thought leadership report, launched at B2B Ignite or the Global ABM Conference | ✕ | ✕ | ✕ | ✕ | ✕ | 1 |
| Live best-practice briefing for the Propolis audience | ✕ | ✕ | ✕ | ✕ | ✕ | 1 |
| Partner newsletter slots | ✕ | 1 | 1 | 2 | 1 | 1 |
| Sponsored on-demand training course (you film it; studio filming available as an upgrade) | ✕ | ✕ | ✕ | ✕ | ✕ | 2 |
| Speaking session, workshop or headline sponsorship at B2B Ignite, the Global ABM Conference the European ABM Forum or ABM DACH Exchange (tickets included) | ✕ | ✕ | ✓ | ✕ | ✕ | ✓ |
| Keynote at B2B Ignite or the Global ABM Conference | ✕ | ✕ | ✕ | ✕ | ✕ | ✓ |
| Propolis Leaders Forum session | ✕ | ✕ | ✕ | ✕ | ✕ | ✓ |
| Seats at Propolis workshops and roundtables | ✕ | ✕ | ✕ | ✕ | ✕ | 3 |
| Included in the Agencies Benchmarking Report | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Sponsored position in the Agencies Benchmarking Report table | ✕ | add-on (+£5,000) | ✕ | ✓ | ✕ | ✓ |
| B2B Marketing Awards: 5 entries | ✕ | ✕ | ✕ | ✕ | ✓ | ✓ |
| Awards night experience (e.g. photo booth or casino) | ✕ | ✕ | ✕ | ✕ | ✕ | ✓ |
Nothing quite fits? Build your own.
Tick what you want, set quantities where they apply, and send us the list. We'll check availability and come back with one price. Final price subject to items selected.
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How it works
What actually happens after you join.
Every package starts with a profile on B2BMarketing.net and in Propolis, findable by Propolis members and the wider B2B Marketing audience. From there we use everything we have — the platform, the research, the newsletters, the stages and the awards — to make your agency look like the obvious choice to a buyer. How much of it we bring to bear depends on the package.
Be listed — Free
Step 1
You claim your profile
Set up your profile yourself: sectors, clients, locations, specialisms, your team and a short video from your leader. It goes live on B2BMarketing.net and in Propolis, so both Propolis members and the wider B2B Marketing audience can find you.
Step 2
We add you to the tables
You're included in the next edition of the Agencies Benchmarking Report, which marketers use when they're drawing up a shortlist. It publishes once a year, so timing depends on when you join.
Step 3
Marketers find you
When someone browses the directory for an agency like yours, you're there alongside everyone else.
Step 4
One user login
One user login is included. Publishing content to your profile is available from Be found, subject to editorial review.
Be found — from £2,500, your expertise starts doing the work
Step 1
You claim your profile
Set up your profile yourself: sectors, clients, locations, specialisms, your team and a short video from your leader. It goes live on B2BMarketing.net and in Propolis, so both Propolis members and the wider B2B Marketing audience can find you.
Step 2
Your content gets indexed
Everything approved is indexed in Propolis. When a marketer asks about your specialism, your thinking can be part of the answer, credited to you.
Step 3
We promote a piece of your choice
You get one partner newsletter slot, promoting an asset you choose.
Be found plus: add a sponsored position in the Agencies Benchmarking Report table for +£5,000 (£7,500 total).
Be heard — from £15,000, built around one big moment
Be heard is where we start making things with you rather than just promoting what you already have. Whichever route you choose, we create it together, put it in front of our audience, and connect the people who see it back to the people in your agency who made it.
Final price subject to items selected.
Event partnerfrom £15,000
- Your profile goes live and your content is indexed.
- We map out your session with you: a headline sponsorship, speaking slot or workshop at Ignite, the Global ABM Conference, the European ABM Forum or ABM DACH Exchange.
- We record a studio podcast to promote your event (or to continue the conversation at another time of year, depending on availability), cut it into clips for social, pushed through the lead newsletter slot.
- Three user logins and inclusion in the Agencies Benchmarking Report table are included. Tickets are included with your speaking session, workshop or headline sponsorship.
- The session content lives on in your profile, indexed in Propolis.
- Build a diagnostic that B2B marketers can use to better understand their own strengths and weaknesses in a given area of marketing
- Use our discussion forum to carry on the conversation with B2B marketers after your session or content goes live
Content partnerfrom £21,500
- Your profile goes live and your content is indexed.
- We agree a report, webinar or roundtable with you, and use our audience insight to sharpen the topic so it lands.
- Two partner newsletter slots are included, alongside three user logins.
- It stays live on B2Bmarketing.net and your profile afterwards; roundtables get written up and uploaded.
- Your sponsored position in the Agencies Benchmarking Report is included. The editorial report, webinar or roundtable is subject to limited availability, first come first served.
- Build a diagnostic that B2B marketers can use to better understand their own strengths and weaknesses in a given area of marketing
- Use our discussion forum to carry on the conversation with B2B marketers after your session or content goes live
Awards partnerfrom £18,000
- Your profile goes live and approved content is discoverable through the Propolis agent. Three user logins are included.
- Five entries in the B2B Marketing Awards.
- One blog post on B2BMarketing.net (also in Propolis) and one sponsored prompt in the Propolis agent are included.
- One partner newsletter slot and one report, webinar or roundtable created with our editorial team are included, subject to availability.
- Any awards that you win are included in thought leadership content produced by B2B Marketing, and indexed in the platform as examples of award-winning work in the given area.
- Build a diagnostic that B2B marketers can use to better understand their own strengths and weaknesses in a given area of marketing
- Use our discussion forum to carry on the conversation with B2B marketers after your session or content goes live
Lead the market — one idea, told everywhere, for a year
Final price subject to items selected.
Step 1
From day one — you go live, and we map the year
Your profile and content are live in Propolis straight away, upgraded and indexed. In parallel we plan your keynote at Ignite or the Global ABM Conference and your Leaders Forum talk so the two connect, which sets the theme for your report, webinar or roundtable, and podcast.
Step 2
Across the year — ten blog posts
Ten blog posts on B2BMarketing.net, also in Propolis, while we co-create one report, webinar or roundtable and your event sessions.
Step 3
Run-up — we build anticipation
The webinar or roundtable and the studio podcast promote your keynote, pushed through the lead newsletter slot.
Step 4
The events — multiple moments
Events include B2B Ignite, the Global ABM Conference, the European ABM Forum and ABM DACH Exchange. A speaking session, workshop or headline sponsorship with tickets included, a keynote at B2B Ignite or the Global ABM Conference, and a Propolis Leaders Forum session. Your flagship thought leadership report launches at B2B Ignite or the Global ABM Conference.
Inside Propolis, you become a core partner
Ten user logins, five sponsored prompts and two sponsored diagnostics. Publish content to your profile, discoverable through the Propolis agent after editorial review, and use the member discussion forum. Included in the Agencies Benchmarking Report table with a sponsored position. Five B2B Marketing Awards entries, plus an awards night experience and three seats at Propolis workshops and roundtables. One live best-practice briefing and two sponsored on-demand training courses are included; you film the courses, with studio filming available as an upgrade.
Community partner
Become a community partner.
We're opening local marketing communities across the UK and the US: roundtables, workshops, dinners, padel, whatever gets marketers out. Two well-known local marketers run each one. Sponsor a city, or several, and you're in the room every time they meet. It's a separate arrangement from the packages above, and it works alongside any of them.
Two local leaders per city
Client-side marketers and local voices who know everyone worth knowing, motivated by profile and commission — not by selling to the room.
You fund it
Venues, food, activities and the leaders' commission, for a year.
We stand behind it
Topics from Propolis data, event approval, promotion to members nearby and full membership for everyone who joins.
You're in every room
Introduced as the sponsor, named on every listing, with your profile pinned for everyone who attends.
One sponsor per city
No competitor in your rooms for the term.
Price on enquiry, depending on the cities you take and the number of events.
Tell us what you want to be known for.
We'll tell you the quickest way to become the answer today.



