Artificial Intelligence

What B2B Businesses Need to Know Before Adopting an AI Voice Agent

In recent years, the conversation around AI in business has been dominated by productivity. How much time will it save? How many costs will it remove? How…

12 October 2026 · Brand

Vanilla Doesn't Grow: Why B2B Tech Brands Keep Playing It Safe

6 October 2026 · Brand

Propolis Leaders Forum: The New AI-Powered B2B Marketing

15 September 2026 · People, Teams and Skills

The AI Value Trap: Why CEOs Think Marketing Can Do More With Less

20 August 2026 · People, Teams and Skills

From Experimentation to Enterprise Value: What B2B Marketers are Getting Right (And Wrong) About AI

17 July 2026 · People, Teams and Skills

B2B Ignite 2026: From AI Hype to Commercial Impact

2 July 2026 · Brand

Why AI Adoption Alone Won’t Deliver Growth

25 June 2026 · Artificial Intelligence

Winning Brand Trust in an AI World: Why Human Connection Is Your Strongest Signal

15 June 2026 · Brand

What our 2026 award entries reveal about the direction of B2B marketing, with Omne

In this week’s episode of the B2B Marketing Podcast, Kavita Singh sits down with ‘UK Agency of the Year’, Omne, to explore what’s reshaping B2B marketing. Featuring Emma Halewood, Ellie Mitchell and Chris Davies, the conversation looks at the trends defining 2026 and what they could mean for marketers heading into 2027.

14 October 2026 · Brand

Why Britain is measuring the wrong economy, with B2B Marketing’s James Farmer

In this episode, Kavita Singh sat down with James Farmer, Co-Founder, B2B Marketing & Propolis, to unpack the findings from The B2B Nation Series, Volume One: United Kingdom.

7 July 2026 · Brand

High velocity, low spark? Karen Cooper on saving creativity from AI overload

In a world where AI can churn out content at scale, have B2B marketing teams forgotten how to truly create? In this episode, Wolters Kluwer Health’s Director of Marketing Content Experience, Karen Cooper, joins David Rowlands to unpack what happens when high-velocity marketing crushes creative space.

26 June 2026 · People, Teams and Skills

Why judgment is your strategic advantage in the age of AI, with Marketbridge and Turtl

As AI takes over more intelligence tasks in B2B marketing, the real competitive advantage is shifting to something deeply human: judgment. In this week's episode of the B2B Marketing Podcast, Richard O'Connor, CEO of B2B Marketing, is joined by two keynote speakers from our upcoming B2B Ignite conference: Fiona McKenzie, President Europe at Marketbridge, and Nick Mason, CEO of Turtl.

23 June 2026 · Data and Insights

Agentic AI: What to automate, augment and keep human, with Baringa

In this episode of the B2B Marketing Podcast, Kavita Singh sat down with Adam Bertelsen, AI Workforce Transformation Lead, Baringa to unpack how agentic AI is reshaping the way work gets done and what it really means for B2B marketers.

19 June 2026 · Brand

Bare-Knuckle B2B: Are agencies still worth it? Sage’s Harry Davies on the truth

This week, we kicked off our new series: Bare-Knuckle B2B, a partnership between Lesniak Swann and B2B Marketing. The first episode features Harry Davies, VP of Marketing and Strategy Investment and Effectiveness, Sage as he breaks down the evolving client-agency relationship.

11 June 2026 · Brand

Rewriting the B2B marketing rules with Nick Mason, CEO & Founder, Turtl

In this episode of the B2B Marketing Podcast, Richard O’Connor, CEO of B2B Marketing, is joined by Nick Mason, CEO & Founder of Turtl, to explore why traditional, lead‑centric B2B marketing models are breaking down and what needs to replace them.

9 June 2026 · Brand

AI won’t fix your GTM: Why you need a systems-thinking CMO, with Marketbridge

In this week’s episode of the B2B Marketing Podcast, Richard O’Connor, CEO, B2B Marketing is joined by Fiona McKenzie, President, Europe, Marketbridge to tease her upcoming keynote session at B2B Ignite.

26 May 2026 · Go-To-Market

What Our 2026 Awards Shortlist Reveals About High-Performing B2B Marketing

The 2026 shortlist is in but what can it tell us about where B2B marketing is heading?

26 August 2026 · Data and Insights