Awards
The benchmark for B2B excellence
Two award programmes — one for in-house teams, one for the agencies and vendors who work with them. Judged by practitioners, on the commercial result.
The awards
Two programmes, one standard
Both are judged blind, by panels drawn from the community, against the same test: did it work?
The benchmark for B2B excellence
B2B Marketing Awards
The longest-running awards in B2B marketing. Judged by a panel of client-side leaders and independent experts, across campaign, strategy, creative and team categories.
- Date
- 25 November 2026
- Venue
- Old Billingsgate
Example categories
- Best B2B campaign
- Best ABM programme
- Best use of AI
- Best brand transformation
- Best demand generation
- B2B marketing team of the year
Celebrating agency and vendor work
Elevation Awards
The agency and vendor side of the industry: the partners doing the best work, the best places to work, and the people building the category.
- Date
- Thursday 21 May 2026
- Venue
- The Brewery, London
Example categories
- B2B agency of the year
- Best agency-client partnership
- Best specialist agency
- Best technology partner
- Rising star
- Best place to work
Judging & entry
How entry and judging work
Entries are written against a set framework, scored independently by two judges, then moderated by the panel chair.
- 01Choose categories
- 02Write the entry
- 03Independent scoring
- 04Shortlist and night
Choose categories
Pick the categories the work genuinely fits. Multiple entries are allowed, each judged on its own.
Write the entry
Objective, approach, execution and result, within the word count, plus supporting evidence.
Independent scoring
Two judges score blind against published criteria; the chair moderates the difference.
Shortlist and night
Shortlists are published ahead of the ceremony, with winners announced on the night.
Example timeline. See each award for its actual dates.
- Monday 2 March 2026Entries open
- Friday 26 June 2026Standard deadline
- Friday 17 July 2026Final deadline
- Thursday 10 September 2026Shortlist announced
Entries open
Monday 2 March 2026
Standard deadline
Friday 26 June 2026
Final deadline
Friday 17 July 2026
Shortlist announced
Thursday 10 September 2026
What wins
What separates a winning entry
Consistent feedback from the judging panels, year after year.
A commercial result
Judges look for revenue, pipeline or share movement — not impressions. Show the number before and the number after.
A clear problem
Explain the business problem in one paragraph. Entries that start with the tactic rarely score.
Evidence, not adjectives
Charts, client quotes and method beat superlatives every time.
Honest attribution
Say what marketing contributed and what it did not. Judges reward candour.
Craft
The work itself still matters — show it properly, in the format it ran in.
A tight entry
Answer the question asked, within the word count. Padding costs marks.
Previous winners
Work that set the standard
A sample of recent winners. Full winner write-ups sit in the intelligence library.
2025
Best B2B campaign
A global cloud provider with its enterprise migration programme
2025
B2B marketing team of the year
An industrial manufacturer's ten-person commercial marketing team
2024
Best ABM programme
A professional services firm's top-40 account programme
2024
Best use of AI
A software business that rebuilt its content operation around AI
Enter, sponsor or judge
Tell us which programme you are interested in and whether you want to enter, sponsor a category or join the judging panel.
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