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    B2B Marketing

    The European ABM Forum will return on Thursday 11 March 2027 in Amsterdam

    The European ABM Forum

    Thursday 11 March 2027 · Amsterdam (2026 venue: Van der Valk Hotel Amsterdam Zuidas)

    2027 Theme: The New B2B Growth Playbook - How GTM teams win in the AI-powered, buyer-led era

    The B2B growth playbook has changed.

    Buyers are harder to reach, buying decisions involve more stakeholders, and AI is transforming how organisations engage customers. Growth demands closer alignment across marketing, sales and customer teams.

    Account-based marketing and sales have evolved into a strategic go-to-market approach for winning, growing and retaining the accounts that matter most.

    At this year's European ABM Forum, you'll discover how leading go-to-market teams are adapting to this new reality. Through real customer stories, practical insights and honest lessons from the field, you'll leave with ideas you can apply immediately.

    Thursday 11 March 2027 in AmsterdamVIEW THE 2026 AGENDAREGISTER YOUR INTEREST

    Explore Last Year's ABM Innovators & Expert Speakers

    Marit BouwmeesterFour-time Olympic medalist and the most successful female sailor in Olympic historyYlva ErikssonWinningtempCMOFrederick EvansNomentiaMarketing Automation ManagerMarije GouldCulture AmpVP of Growth MarketingJulie Horville-D'AmmaccoMiraklMarketing Director EMEAEmy JagerSopra SteriaB2B Strategic Marketing ManagerNaomi LandmanRenewiCCOKatrin MarquardtKyndrylAssociate Director, ABM and Field Marketing ManagerRochelle McCordBDEMEA Senior Marketing ManagerLisa OcharoMerckABM ManagerAnna PfeifhoferHPEABM Lead - Global ABMUlrike WannerNTT DATAHead of Account Based Marketing Insurances, ABM CoE Europe
    SEE ALL THE SPEAKERS

    Meet the 2026 sponsors

    Sponsors and partners

    Brought to you by

    B2B MarketingSpot On Vision

    Venue: Amsterdam (2026 venue: Van der Valk Hotel Amsterdam Zuidas)

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