Commercial Marketer

Account-Based Targeting: How B2B Marketers Are Using It as a Strategic Growth Engine

B2B marketing has entered its MVP era. Boards and leadership teams increasingly want to see how marketing contributes to pipeline, revenue and growth. That…

12 October 2026 · Brand

Vanilla Doesn't Grow: Why B2B Tech Brands Keep Playing It Safe

6 October 2026 · Brand

2026 Rankings Revealed: The Top B2B Brand Marketing Agencies Globally

24 September 2026 · Brand

We Ranked Global Marketing Agencies by YoY Growth: Here’s Who Came Out on Top

11 September 2026 · Data and Insights

What CEOs Really Want From B2B Marketing (It's Probably Not What You Think)

2 September 2026 · People, Teams and Skills

Find Out The Top 5 Global B2B Marketing Agencies in Our 2026 Report

25 August 2026 · Data and Insights

The AI Value Trap: Why CEOs Think Marketing Can Do More With Less

20 August 2026 · People, Teams and Skills

The Boardroom Credibility Crunch: Why Marketing Still Struggles to Be Seen as Commercial

14 August 2026 · People, Teams and Skills

What our 2026 award entries reveal about the direction of B2B marketing, with Omne

In this week’s episode of the B2B Marketing Podcast, Kavita Singh sits down with ‘UK Agency of the Year’, Omne, to explore what’s reshaping B2B marketing. Featuring Emma Halewood, Ellie Mitchell and Chris Davies, the conversation looks at the trends defining 2026 and what they could mean for marketers heading into 2027.

14 October 2026 · Brand

Creating human-centered ABM in an AI world, with EY's Gabriella Sellers

In this episode, host Kavita Singh, Head of Growth Solutions Content at B2B Marketing, is joined by Gabriella Sellers, leader of EY's Global Marketing Excellence for Accounts team. Ahead of her keynote at the Global ABM Conference on 4 November, she shares the philosophy, the frameworks, and the hard-won lessons behind ABM that actually moves the needle.

30 September 2026 · Brand

Inside the 2026 B2B Marketing Awards shortlist: AI, creativity and the new playbook

The 2026 B2B Marketing Awards shortlist is out, and it's telling a bigger story about where B2B is headed. In this episode, Kavita Singh is joined by Sapio, Radish and FunnelFuel to unpack what this year's entries reveal about the state of B2B marketing, from the campaigns that made the cut to the trends shaping what 'good' looks like right now.

18 September 2026 · Data and Insights

Why Britain is measuring the wrong economy, with B2B Marketing’s James Farmer

In this episode, Kavita Singh sat down with James Farmer, Co-Founder, B2B Marketing & Propolis, to unpack the findings from The B2B Nation Series, Volume One: United Kingdom.

7 July 2026 · Brand

Agentic AI: What to automate, augment and keep human, with Baringa

In this episode of the B2B Marketing Podcast, Kavita Singh sat down with Adam Bertelsen, AI Workforce Transformation Lead, Baringa to unpack how agentic AI is reshaping the way work gets done and what it really means for B2B marketers.

19 June 2026 · Brand

Bare-Knuckle B2B: Are agencies still worth it? Sage’s Harry Davies on the truth

This week, we kicked off our new series: Bare-Knuckle B2B, a partnership between Lesniak Swann and B2B Marketing. The first episode features Harry Davies, VP of Marketing and Strategy Investment and Effectiveness, Sage as he breaks down the evolving client-agency relationship.

11 June 2026 · Brand

Rewriting the B2B marketing rules with Nick Mason, CEO & Founder, Turtl

In this episode of the B2B Marketing Podcast, Richard O’Connor, CEO of B2B Marketing, is joined by Nick Mason, CEO & Founder of Turtl, to explore why traditional, lead‑centric B2B marketing models are breaking down and what needs to replace them.

9 June 2026 · Brand

B2B Ignite Teaser: Unlocking the human elements in B2B, with Deliveroo

In this special B2B Marketing Podcast episode, Kavita Singh is joined by Amie Farrell, Global Head of Marketing, Deliveroo for Work,  to preview her upcoming session at B2B Ignite.

2 June 2026 · Brand

What Our 2026 Awards Shortlist Reveals About High-Performing B2B Marketing

The 2026 shortlist is in but what can it tell us about where B2B marketing is heading?

26 August 2026 · Data and Insights