Acquia targets EMEA growth with sales and marketing hires

Digital experience company Acquia has announced it is growing its EMEA sales and marketing team with two new hires who will complement the company’s strategic direction under new CEO Mike Sullivan.

Steve Williamson will be the company’s new sales SVP in EMEA. With more than 30 years in tech sales, Williamson brings a vast amount of expertise to the business and will focus on significantly increasing the company’s sales footprint and focus in EMEA.

Prior to joining Acquia, Williamson worked for Salesforce, where he started as a senior director of sales, before becoming senior director for northern Europe and then associate VP for western Europe and emerging markets.

Acquia has also hired Sylvia Jensen as its new VP of marketing in EMEA. In her new role, Jensen will focus on creating both awareness and demand generation for Acquia’s brand, product and services within key markets as part of the company’s regional growth strategy.

Jensen joins Acquia from Oracle Marketing Cloud, where she was senior director of EMEA marketing, leading the team focused on martech within Oracle’s broad product portfolio.

Mike Sullivan, CEO, Acquia, said: “Steve and Sylvia both join the company at a tremendous point in its evolution. They will form a key part of driving our company growth as we move into data-driven customer journeys, and focus on creating cloud technology that solves the biggest challenges global organisations are facing today.”