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    B2B Marketing
    Strategy and Evolution

    B2B Marketing

    Apple appoints former Microsoft marketing manager

    Apple has appointed former Microsoft product marketing manager, Robin Burrowes, to head up App Store marketing initiatives for iTunes across Europe.

    Burrowes’ previous roles include marketing manager at Xbox and events manager/B2B marketing manager at MSN.

    Burrowes is one of several games professionals to be recruited by Apple. Former Nintendo PR manager, Robert Saunders, and former Activision PR boss, Nick Grange, both joined Apple in April last year.

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