B2B Ignite Marketing: Box of Delights | B2BMarketing.net

A poem about Ignite London by Brian Macreadie, Head of Marketing at Addleshaw Goddard LLP

B2B Ignite marketing box of delights The room is full It's a beautiful sight It's live We're here Marketers assembled please lend us your ears 1000 others All marketers like you Each of us seeking the best tactics to choose Every one of us grafting to grow revenue Each busting a gut to achieve cut-through Because it's serious business achieving lasting success Seeking customer preference amid competitive mess We've sales pipelines to build Other objectives to kill But good news, this is a place to learn all the skills They've got strategy over here Leadership over there So many ideas at this B2B funfair So many ideas here to stand out from the crowd Ideas to drive growth and make our Head of Sales proud ABM, tech, brand They've squeezed the lot in Innovation, data, growth Question: where should we all begin? Because here's the reality… Winning relies on many things Which raises the question How many skills do we bring? The more skills we bring The more we each know The more effective we'll be and the further we'll go We're each of more value if we bring new ideas And new ideas come the more inputs we hear So treat yourself to new inputs Listen to ideas diverse Listen to topics where you're less versed and rehearsed Check out all the topics you normally wouldn’t Go on, listen to something you think that you shouldn't If you're data obsessed or an agility geek Maybe broaden out to strategy or hone your creative techniques For today's a precious moment A chance to reflect A chance to become your own career architect There's myriad topics for us to select A day among peers to pause and reset But know this, others like you are all doing the same All seeking an edge in this competitive game So learn well, stay sharp if we want to progress Because we're each paid to win this game of B2B marketing chess That big message said, welcome enjoy great things B2B And maybe see you all later for a glass of Chablis Come connect with your peers maybe over a wee tipple But if you're on spirits maybe go singles, not triples ;-) OK, that's it No more B2B rhyme Let's do this It's showtime