B2B Trailblazer

Brian Macreadie: B2B Trailblazer

The man behind our 2019 B2B Marketing grand prix winner, and one of our most popular, interesting and evocative bloggers. 

We’ve collected his work into one handy place so you can binge on it. 

The one where people tell marketers to ‘kill’ ourselves, plus 5 more helpful thoughts

January 2019

Oh my… an emotional response to marketing technology

November 2018

Awards case study: How Bryan Cave Leighton Paisner generated 1400% return on investment in less than 6 months through direct mail

The 4 brand lessons we can learn from 19 topless northern men

October 2018

Beware the curse of B2B marketing…

September 2018

Behind Bryan Cave Leighton Paisner’s International B2B Marketing Awards Grand Prix-winning campaign

B2B brands: a potentially offensive warning and some helpful analogies

August 2018

Are you playing with the right B2B marketing toys?

July 2018

You can keep up with Brian on social media!

Follow him on Twitter

Connect with him on LinkedIn

Your marketing sucks – a B2B poem

June 2018

Murder, mystery and comparison – helping B2B customers to pick you

March 2018