Chango launches print mag to promote programmatic advertising

Chango publishes print magazine to highlight the power of programmatic advertising to its customers

Chango is a programmatic advertising company that connects marketers with their exact target audience in real time across display, social, mobile and video. Its clients include top brands and agencies in the US, UK and Canada. Chango produces content for a number of publications including: Digiday, MediaPost, CMO.com, Marketing Land, ClickZ, Wired and The Makegood.

Challenge
Programmatic advertising is a complex and confusing industry that has many marketers scratching their head. There are countless acronyms and complicated algorithms and other tech jargon that, frankly, scares many.

The marketing problem for Chango was that it had tonnes of interesting and educational content that demystifies programmatic advertising and even makes it approachable. However, the company needed a way to highlight this content every quarter and bring it to life, rather than directing people to various bylines and content on chango.com or publishers’ websites.