Citrix GoToWebinar helps the British Library support SMEs

National business advisory service uses Citrix GoToWebinar to support small enterprises

Marketing manager Chloé Titcomb has worked at the British Library for three years, during which time she has made it her mission to raise awareness of the support available to small businesses.

“We wanted to introduce new ways of engaging with users and to promote our services,” she said. “Using webinars was a great way to do this, as they can be accessed remotely and allow users unable to physically visit our centre to take advantage of our offering.”

Solution

After having tested several other solutions, the British Library trialled GoToWebinar during Global Entrepreneurship Week 2012, holding seven events in just five days. “We wanted to use the British Library branding so that users would recognise them as our sessions,” said Titcomb. Another key criteria was the recording capability. “Last but not least, we needed the technology to be straightforward to set up and easy to use.”