'I am' for Thunderhead by Earnest

Summary
Thunderhead came to Earnest with the trickiest of briefs: to generate demand for its  software amongst senior executives operating in Europe’s largest banks and insurers – a notoriously tough audience.  What’s more, as a leading provider of software that enables highly personalised multi-channel communications,  thunderhead wanted the campaign to practice what it preaches.  The result was the ‘I am’ campaign created by Earnest – an integrated marketing programme delivering the right message to the right executive, at the right time.

What did it involve?

• High impact direct mail and email, tailored to each audiences’ needs featuring personalised URLs.
• An online experience aggregating relevant content assets – and backed by a marketing automation platform.
• Search and social media activity to increase opportunities to see and engage.
  All constructed to deliver a seamless audience experience – from the first  engagement through to the sales meeting. Co-ordinating the marketing and sales effort to make every communication count.