Upgrade the Masses Lead Generation Engine for Microsoft, by Kingpin Intelligence

Summary page

 In June 2010, Kingpin Intelligence initiated a Lead generation campaign for Microsoft to increase opportunities within small/medium businesses, to generate sales for their breath developer tool efforts. With the above campaign producing outstanding results, Kingpin Intelligence was asked to do a further lead nurturing drive on previous leads generated.

Kingpin Intelligence produced a tactful and productive means of transforming cold leads into warm sale prospects. This was achieved by creating a direct Microsoft hotline for customers interested in information for developer tool usage/purchase, via telephone efforts with skilled operators and through close communication with resellers and Microsoft’s sales department.

The Campaign launched in September 2010, and will continue as a retainership in the next fiscal year.  We have provided a solution which has enabled Microsoft to be successful in a market where they had little traction previously. Furthermore, the design and development of our lead nurturing has proven to be of such value that it has enabled Kingpin Intelligence to continue being an essential part of Microsoft‘s sales planning drivers.