Sora’s impact on B2B marketing: a glimpse into the future
OpenAI has recently introduced a new generative AI model called Sora, capable of generating videos of up to one minute based on
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OpenAI has recently introduced a new generative AI model called Sora, capable of generating videos of up to one minute based on
The past four years haven’t exactly been smooth sailing for B2B marketers. The pandemic, a sea change in working and buyer behaviours,
At last year’s Ignite, I interviewed Didier Devaud, currently CEO of FKG, a high-precision provider to the international endodontics market. The subject
At our 2023 B2B Marketing Awards, we saw Mitie nab the Gold for ‘B2B marketing team of the year’. Not only have
With AI on the horizon for 2024, we’re fairly certain that everyone will be utilizing it to some degree. But how will
How do you optimize the health and vitality of your B2B brand? And once you’ve done that, how do you maximize its
In this modern fast-paced era of e-commerce, reaching out and targeting your customer base is more important than ever before. With people
B2B Marketing & Inflexion Group are hosting a series of short “Meet the Trainers” webinars between the 10th & 11th of January
Making the right martech choice to enable account-based marketing just got an awful lot easier with the launch of B2B Marketing’s first
In a recent interview, Rob Gold, CEO, Merkle B2B, delved into the evolving landscape of B2B marketing, highlighting the critical role of
On 1 November, 500+ marketing leaders gathered to attend The Global ABM Conference from B2B Marketing. Over 50 speakers lined up to
Business news leader, CNBC has launched a brand campaign, ‘Live Ambitiously’ across several regions including the Middle East, Asia Pacific and Europe.