Citrix launches digital campaign using neuroscience and psychology

Digital agency LAB, part of the LAB Group of agencies, has partnered with Citrix to launch a digital campaign.

LAB has worked with Citrix to develop a tool which asks people to find out their leadership type through a quiz. The campaign is designed to drive conversations with its audiences in key financial services, retail and professional services through hyper-personalisation. By using LAB’s expertise in psychology and human behaviour to profile leadership types, the campaign will run across EMEA.

Citrix is an American multinational software company that provides server, application and desktop virtualisation, networking, and cloud computing services.

Amy Oliver, digital demand marketing manager, EMEA, Citrix, said: “We chose to partner with LAB on this project because of their expertise in behavioural science and their highly creative approach. Working with them, we’ve been able to tap into behavioural insights in order to develop a campaign which should really resonate with our audience.”

, Take the quiz here! ,