Content boosts sales for 56% of brands

Almost three fifths (56 per cent) of the 177 marketers surveyed for B2B Marketing’s Content Marketing Benchmarking Report witnessed a increase in sales due to content.

However, 15 per cent said they saw ‘little or no increase’, and the remaining 29 per cent simply did not know the impact of content marketing. This is because almost half of marketers (46 per cent) find demonstrating content ROI a key challenge.

Download the full report here: B2B Marketing Content Marketing Benchmarking Report 2013. Plus, download the #b2bcontent infographic providing further detail on the report.