Durham University Business School appoints B2B marketer

Durham University Business School has appointed Dr Gopalkrishnan Iyer as chair in marketing.

Iyer has 20 years teaching experience from Florida Atlantic University, Virginia Tech and Dartmouth College. He also regularly submits articles to various professional journals including his award winning paper, Sustainability and Business-to-Business Marketing: A Framework and Implications.

Speaking about the appointment, Professor Rob Dixon, dean of the Durham University Business School said, “Dr Iyer’s wealth of marketing knowledge, extensive teaching experience, and his reputation as an author, are a valuable addition to Durham University Business School.”