Entrepreneur Closes 37% of Investors using Inbound Method

• identify investors
• network to coordinate calls and meetings
• work 1:1 to create demand

  

This tried and tested approach produced somewhere in the region of a 5-10% close rate.

In his article Close A Round With New “Inbound” Techniques And Tools On AngelList Antony covers some of the things he wishes he’d known previously.

Based on Antony’s article and experience, here we focus on a three point ‘to-do’ list when considering fundraising using the inbound method:

• Run a campaign to generate inbound demand
• Apply  the latest marketing technology and techniques
• Use a sales funnel to move from commitment to closing

Run an Inbound Campaign to Generate Demand:

‘The first and most important thing we did was to shift the way we thought about the fundraising from “outbound” sales to “inbound” marketing designed to generate demand.’

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