Exact announces partnership with Formula 1 driver Max Verstappen

Business software company Exact has announced a partnership with Formula 1’s youngest ever driver.

Seventeen-year-old Max Verstappen will become the face of the cloud-based company’s digital brand. The company believes the partnership will help drive forward its brand, boost its global reach and generate recognition for its recent growth and success.

Exact offers business software solutions for SMEs.

The company is no stranger to the Verstappen family, having enjoyed a similar relationship with Max’s father Jos during his Formula 1 career.

Erik van der Meijden, CEO of Exact, commented: “The partnership with Max Verstappen is very exciting for the team at Exact. Max’s mentality matches our approach to our customers. Success in sport and success in business requires a process of continuous improvement. This is something we will be highlighting in Exact’s global marketing campaigns in which Max will play a leading role.”