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    B2B Marketing
    Marketing Operations and Technology (MarTech)

    B2B Marketing

    ExactTarget acquires Pardot

    ExactTarget has acquired marketing automation specialist Pardot, as well as web personalisation provider iGoDigital.

    The deals, confirmed by Scott Dorsey, ExactTarget’s CEO, on his company blog sees the company’s B2B offering boosted substantially.

    He said, “It is a historic day for ExactTarget.

    “We've grown our family by more than 150 employees, significantly expanded our software products and set a vision to redefine marketing automation and power the personalised web.”

    Learn more about the deals.

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