Facebook launches new product ads

Facebook has launched new product ads, allowing brands to advertise multiple products at once.

The new feature allows businesses to upload their product portfolio and create product-targeted campaigns aimed at specific audience groups. Products will be displayed in single or multi-product ad units as displayed above.

The new feature will allow companies to customise their activity throughout the customer journey. This includes being able to target users that have visited their website or downloaded their app.

The social network has also created a variety of tools to allow brands to create a better ad experience. For example, if an advertiser uses automatic delivery within product ads Facebook will turn off ads for products when they are out of stock.

Image via Facebook