FedEx’s new campaign urges SMEs to go global

FedEx Express, a subsidiary of FedEx Corporation, has launched a new marketing campaign urging SMEs to go global by using its services.

At the centre of the activity is a film featuring Caribbean hot pepper sauce maker, Llewellyn Clarke. The heartfelt story shows the hard work Clarke puts into making his ‘very hot’ sauce. And then shows him sending his product abroad via FedEx, and people’s reactions from around the world.

Raj Subramaniam, executive vice president, marketing and communications at FedEx Services, said: “Llewellyn’s story captures the passion and perseverance of so many small businesses around the world who dream of going global.

“Growing a business internationally is not easy, but it can offer big rewards to small businesses with the right product, market entry planning and supply chain strategies.”