First African B2B agency joins Stein IAS global network

Demographica has become the first African B2B marketing agency to form a strategic alliance with Stein IAS to strengthen global businesses targeting Africa.

The Johannesburg-based agency is the first agency from the continent to join Stein IAS’ global network. The network currently operates in Europe, Asia and North America and the alliance will allow Stein’s clients to run campaigns in South Africa, Ghana, Kenya and Nigeria.

Demographica has a large client base of globally recognised brands such as Nedbank, Jaguar Land Rover and Bowmans, with offices in Johannesburg, Nairobi, Accra and Lagos.

Rob Morrice, CEO at Stein IAS, said: “Our clients in the pharma, tech and food bev sector are increasingly looking to Africa for accelerated sales growth, but national and localised marketing is made difficult by business ownership and employment regulations that virtually exclude outside players like us. The alliance with Demographica largely gets around that problem but, make no mistake, this is a true partnership with two-way benefits.”

Warren Moss, CEO at Demographica added: “The alchemy of Demographica’s human science expertise in the planning process and Stein IAS’ mastery of post-modern marketing is the start of something really exciting.”

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