B2B Marketing
Goodman uses Easter eggs to boost community sense
Integrated property group, Goodman got into the swing of things this Easter with an Easter egg hunt for the companies of Theale-based Arlington Business Park.
As part of the Easter-themed initiative, a real-life Easter bunny carrying chocolate eggs made its appearance in the business park where more eggs were hidden ready to be found by hungry workers.
Promoted by Goodman - who own, develop and manage most of Arlington Business Park – the Easter egg hunt aimed to encourage workers to gather together and create a more pleasant working environment across the park.
Commenting on the initiative, Richard Potter, property services director at Goodman, said “At Goodman we pride ourselves on injecting a sense of community across our business parks, as well as providing an enjoyable and convenient work environment. We wanted to give occupiers a special Easter, themed thank you and this was a great way to encourage people out into the sunshine.”
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