Interactive Video - Top 5 so far

At Peloton Towers, we’ve done a show of hands on our five favourite interactive videos this year. And, as you’ll see from our choices, it’s not just the big boys that made our festive list.

5 – Google Chrome. As you’d expect from the tech gods, this video commercial to explain and promote Chrome is cool, classy and imaginative.

http://www.youtube.com/watch?v=7VjDuJaxkSQ

4 – University of the Fraser Valley. This video is proof that you don’t need a big budget to promote your services. The film may be unsophisticated but it looks like they had fun making it.

http://www.ufv.ca/get2knowUFV

3 – Make Justice Work. We should like this one – we made it! Like a choose-your-own-adventure book, this campaign video allows the viewer to decide the fate of a fictional character and witness the consequences.

http://www.communityorcustodyvideo.com/

2 – BT Vision. This video guide is quite simply a good-looking and easy-to-use showcase of interactivity.

http://www.productsandservices.bt.com/consumerProducts/displayTopic.do?topicId=33387

1 – Uniqlo’s Innovation Project.  A seriously big budget and a serious wow factor, this interactive catwalk blew our collective minds.

http://www.uniqlo.com/uip/us/

If you agree/disagree or have seen other great uses of interactivity in video, then feel free to comment or offer alternatives.

http://www.thepeloton/interactive.html

Adrian@thepeloton.tv