International B2B Marketing Awards 2018 – case studies

Read how the Gold winners from last year’s B2B Marketing Awards achieved excellence in their categories

See the full list of Award winners

Best multichannel campaign

How KPMG influenced £35 million in new business by blending digital and offline media.

Read the case study

Best use of direct mail & Grand Prix winner

Bryan Cave Leighton Paisner generated 1400% return on investment in less than six months through direct mail.

Find out how it delivered

Best use of live-event marketing

How Kenshoo closed $252,000 business with its K in the Park festival.

Read on

Best use of public relations

How a state of the nation report on the British public’s toilet preferences turned Formica Group into a thought-leader.

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Best use of creative & Best international campaign

How Embraer’s Profit Hunter launch in Asia created a roar in the aviation industry.

Full case study

Best use of digital techniques or technologies

How Dropbox generated more than 2000 leads and £8.8 million in pipeline by targeting a brand new audience – marketers.

Read the full case study

Best use of social media & Best limited-budget campaign

Find out how Bosch Professional got everyone talking about its products on a shoestring budget, and encouraged the next generation of Bosch users

Find out more

Best use of content marketing

How Saxoprint’s brand awareness rocketed on a paid media budget of zero.

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Best customer experience (CX) initiative

How Vodafone turned the shock of expensive bills into a positive experience.

Full case study

Best use of customer insight

How ADEY Professional Heating Solutions got its customers to pimp their boilers.

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Best use of thought leadership

How Arco ‘shook the doors’ of Westminster by exposing UK workers’ lives being put at risk.

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Most commercially successful campaign

How MVF achieved 2196% ROI with its video box direct mail.

Full case study

Best integration of sales and marketing

How Genesys created a 400% increase in target pipeline from high value accounts.

 

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Best channel marketing initiative

How Promethean increased its app registration by 437%.

 

Check out the full case study

Best SME-targeted campaign

How Sage Pay created a £1.56 million pipeline.

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Best corporate decision-maker-targeted campaign

Why Avios’ decision to sprinkle a little magic on its direct mail led to a 58% response rate.

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Best employee engagement programme

How EY turned financial services’ risky reputation into an opportunity.

Check out the full case study

Best brand initiative

How Tinmasters achieved its two-year rebrand campaign in three months.

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Best product launch campaign

How Segro took ownership of the big box market in the UK.

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Best lead generation or nurturing campaign

How Vodafone turned ‘lost phone’ excuses into a winning campaign.

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Best customer engagement initiative

How Jewson tapped into a younger market and revitalised its print offering.

Full case study

Marketing team of the Year

Thomson Reuters’ marketing team transforms through ‘career-defining period’.

Find out how they won

Marketer of the Year

How Chris Harrop’s commitment to sustainability and passion for British manufacturing led him to be named B2B Marketer of the Year.

Read all about it

B2B PR Agency of the Year

Harvard hits £1 million profit and staff retention at 90% high

Discover how they did it

B2B Marketing Communications Agency of the Year

A year less ordinary for marketing agency of the year Earnest

Find out more