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    B2B Marketing
    Content, Creative & Campaigns

    B2B Marketing

    Iulia Balan and Salma Gaber, State Street: On-demand

    Iulia Balan and Salma Gaber, State Street: On-demand

    Embedding client centricity in complex organisations: the journey from a communications to a marketing department

    You will learn how marketing played a fundamental role in aligning internal stakeholders in a highly regulated and complex financial services company, to focus on developing and delivering client-centric and business agnostic value propositions.

    Propolis

    B2B strategies. B2B skills. B2B growth.

    Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.

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    The number one go-to-resource for B2B marketers across the globe