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    B2B Marketing
    Marketing Operations and Technology (MarTech)

    B2B Marketing

    Marketo to conduct IPO

    Marketing automation specialist Marketo is to conduct a registered initial public offering of its common stock.

    The offering is to take place following the review process sparked by Marketo’s confidential submission on Monday.

    Marketo’s decision to go for an IPO will allow it to continue competing with Eloqua, following the recent Oracle buy out.

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