Panasonic Solar appoints CCgroup

Electronics giant Panasonic has selected CCgroup’s CleanTech to lead PR activities for its new solar photovoltaic brand.

The solar panel range is targeted at both domestic and commercial property owners.

Jasmin Hanf, public relations at Panasonic Solar, said, “Solar technology has experienced strong growth over the past couple of years and we expect this to continue as electricity prices rise and the UK looks to secure more domestic electricity production.

“However, there is a high level of public confusion brought about by constantly-shifting politics and a broadly negative media narrative. This makes the UK a challenging solar environment. Our choice of PR partner is critical in helping us navigate this landscape.”