An introduction to democratising intelligence with Jacob Golding

Sharing is caring, sales and marketing. We all know we should be doing more to better understand our customers, market, and competitors. But you’re not making full use of that knowledge if you don’t share this across your entire organisation. On this week’s ep, we’re taking a deep dive into democratising intelligence with Just Global’s VP Strategy, Jacob Golding. Hosted by Lucy Gillman, Deputy Editor at B2B Marketing, this episode will walk you through everything you need to know, from the benefits and the steps to implement it, to what reporting looks like and how things change on a global scale.