Your B2B podcast isn’t failing, it’s just being measured wrong

Jason shares the career journey that shaped his core belief: true differentiation comes from a strong point of view and the people behind it. From there, the conversation dives into how Covid-19 reshaped B2B podcasting and the common pitfalls many brands still fall into today.

One of the biggest? Relying on impressions and downloads as success metrics.

They explore why podcasts often go off track due to unclear goals, weak strategy, and misaligned expectations and why an account-based approach can be far more effective. You’ll also hear their take on building a thoughtful, ethical guest strategy and how to design your podcast around the buyer journey to drive real impact.

And if you’re thinking about expanding into channels like TikTok, YouTube Shorts, or other short-form formats, stay tuned for Jason’s perspective at the end.