Skip to content
    B2B Marketing
    Podcasts

    Become a B2B superstar: B2B marketing in the world of sport with Richard Gillis

    Content, Creative & Campaigns

    In this week’s episode, we set aside the martech and three-letter acronyms in favour of ‘back of the net’ brand loyalty and sports sponsorship with Richard Gillis – award-winning sports journalist, author, podcast host and Spurs fan (make of that what you will).

    David Rowlands, head of content, and Richard discuss the unique world of B2B marketing in the sport sector and what other B2B marketers can learn from it. They chat about: how sports organisers have built shared experiences for in-person and virtual audiences long before the switch to digital; creating a tattoo-inspiring, ever-enduring brand loyalty; what really makes a leader, and more.

    They also touch on what a Premier League worthy podcast looks like, including why less is more when it comes to the number of guests and benching the sales pitch (pun intended) in favour of an open, creative conversation.

    You can listen to all episodes of Unofficial Partner, The Sports Business Podcast here.

    Contact Us To Find Out What B2B Marketing Can Do for You and Your Business:

    I am interested in:

    B2B Marketing will use your details to send you the requested information and to stay in touch via email about B2B Marketing events, products, and services. You can unsubscribe at any time. By submitting this form you agree to B2B Marketing’s terms & conditions and privacy policy.

    The number one go-to-resource for B2B marketers across the globe