Connecting the marketing dots with Zontee Hou

Media Volery LLC’s president and chief strategist, Zontee Hou, joins Katie Martell, co-host at Ignite USA, to discuss how to get your marketing pipes singing in unison. They discuss why time’s up on not creating personalised, resonant content, why a great marketer is a curious one, the importance of creating agnostic communities à la Reddit (yes, Reddit), and setting the confirmation bias to one side to make informed decisions. Both Zontee and Katie will be speaking at Ignite USA on May 23-24 in Chicago. Podcast listeners can save 20% on Ignite USA 2023 tickets by using discount code PODCAST at checkout. Book tickets. Ignite USA is where the B2B marketing industry come together to connect and be inspired by B2B pioneers and game changers. Join us for two days of inspirational talks, interactive workshops and roundtables to discuss your pain points and challenges in depth and help move your marketing forward to new frontiers.