Diving into M&S Corporate Gifts' 'unforgettable' campaign with Kristina Haddrell

Here, Editor for B2B Marketing David Rowlands spoke with Kristina Haddrell, group account director for Really B2B about their brilliant sales focused campaign for M&S, which scored them three Golds including: 'Most commercially successful campaign', 'Best corporate decision-maker-targeted campaign' and 'Best lead generation or nurturing campaign' at the B2B Marketing Awards last November.

To find out more about the groundbreaking case study, check it out here: www.b2bmarketing.net/en-gb/resource…ins-gold-three

To learn more about what Really B2B is doing, follow them on Twitter @REALLYB2B